About the Author
Pacvue
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
8 minutes
How to Deliver Precise Audience Targeting for Amazon Advertisers
For enterprise brands and agencies, the quest for precise audience targeting via Amazon DSP has been an ongoing challenge. In a sea of potential customers, how do you ensure that your ads reach the right people, at the right time, with the right message? The lack of a reliable solution often leads to wasted resources, […]
5 minutes
Subscribe and Save (and Succeed): Navigating Common eCommerce Pitfalls
In the ever-adapting realm of eCommerce, Amazon’s Subscribe and Save program stands out as a golden ticket for brands. It’s an invitation to build customer trust and assure consistent revenue. However, like any golden ticket, it comes with its unique set of puzzles for sellers and media buyers. Here are the two biggest problems eCommerce […]
8 minutes
Prep for Prime Day 2023: Strategies for Brand Success
As brand marketers, understanding the dynamics of Prime Day and developing effective strategies is crucial to seizing the opportunities presented during Prime Day. This year, Amazon has confirmed a date for Prime Day 2023, starting at 3 a.m. EDT from July 11-12 and spanning multiple countries across the globe. EMarketer’s latest Insider Intelligence report reveals […]
3 minutes
Amazon (Then and Now): Insights from Melissa Burdick
In a recent interview, Melissa shared her unique insights and experiences on the platform's evolution, speaking with Joie Roberts on Fearless Sellers: The Women of Amazon.
2 minutes
Pacvue Transforms Insights Delivery with New AI-Powered Solution, Pacvue XL Copilot
The Industry-first offering generates Excel-based data analysis and charts on demand to enhance the way brands manage and analyze commerce data
5 minutes
Create, Don’t Wait for Industry Standard KPIs in Retail Media and eCommerce
What is driving KPI standardisation across retail media, why full-funnel tracking is now table stakes and the role of retailers
Guide: How to Prepare for Amazon Prime Day 2023
Amazon Prime Day, the sales event of the year, is an unmatched opportunity for enterprise brands and agencies to drive significant revenue.But how should brands prepare on Prime Day 2023 to ensure success? In our latest Amazon Prime Day guide, we detail how to best prepare for Prime Day, driving greater impact with seamless shopping […]
7 minutes
Tips for Actionable AI: Harnessing the Power of AI for Enterprise ECommerce Growth
In this blog, we’ll discuss the impact of AI in eCommerce efforts to propel valuable strategies, practitioner-level tools, and optimizations,
3 minutes
Pacvue Expands Advertising Partnership with Instacart to Support New Shoppable Ad Formats
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content.
Accelerate Growth with Benchmark Data for Amazon in Europe
Ever wondered why Amazon continues to dominate the European retail market, capturing 80% of retail media budgets? Dive into our first-ever European CPC Report, with data from Pacvue and Helium 10. This report contains useful insights that reveal key industry trends, challenges, and opportunities that are shaping Amazon’s advertising landscape in Europe. In this report, […]
4 minutes
Accelerate on Amazon Despite Austerity in Europe
Why brands with full-funnel, cross-retailer strategies and cross-platform promotion will win in European Retail Media and eCommerce
3 minutes
Elevate Your European Amazon Game: Pacvue Commerce & Ads for Increased Profits
Selling on Amazon Europe presents opportunities and challenges, but Pacvue Commerce & Ads offers a comprehensive solution to optimize brands' online presence, overcome obstacles, and achieve profitability and revenue growth in the European market.
Awards & Recognitions
