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Strategy & Trends
Read time 2 min read
February 12, 2024

5 Must-Knows Before Prosper Show 2024

Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.

Strategy & Trends
Read time 4 min read
January 25, 2024

Amazon Marketplace: Driving Brand Growth

Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]

Product Updates
Read time 2 min read
January 17, 2024

Unleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude

Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.

Retailer News
Read time 5 min read
January 16, 2024

CES 2024 Unlocked: Essential Takeaways & Highlights

CES 2024 is officially a wrap, and whether you were racing between meetings in Las Vegas or catching up from the comfort of your home, the Pacvue team was on the scene to cover the most important events. During the event, there was a notable emphasis on innovation centered around sustainability, reflecting the technology industry’s […]

Retailer News
Read time 2 min read
January 10, 2024

Sam’s Club MAP: Leveraging Brand Amplifier

In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]

Data & Insights
Strategy & Trends
Read time 3 min read
January 5, 2024

Walmart Marketplace: Essential Insights for Walmart Sellers

Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]

Product Updates
Read time 6 min read
January 4, 2024

Pacvue 2023 In Review

It’s a bit surreal that 2023 is already behind us! At Pacvue, it was a fantastic year filled with celebrations of success alongside our clients, partners, and advocates. As an organization, we believe we’ve gained a deeper understanding of our customers’ needs and are committed to growing with their best interests at heart. Before we […]

Data & Insights
Strategy & Trends
Read time 4 min read
December 18, 2023

Black Friday and Cyber Monday: Key Trends and Insights from Europe

Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]

Data & Insights
Strategy & Trends
Read time 3 min read
November 29, 2023

Insights from Cyber Monday 2023

The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened.  As we explore the initial data, Cyber Monday exceeded […]

Data & Insights
Strategy & Trends
Read time 4 min read
November 28, 2023

Insights from Black Friday 2023

The turkey has been devoured, the games have concluded, and a new era of Black Friday is upon us. Gone are the days of braving the early morning chill and camping outside stores for Black Friday deals. The era of in-person bargain hunting has transformed into a more convenient and digital experience, all from the […]

Data & Insights
Strategy & Trends
Read time 4 min read
November 16, 2023

Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Cyber 5 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start.  In 2022, advertisers spent slightly less on Black Friday, with more budget being spent throughout […]

Data & Insights
Strategy & Trends
Read time 12 min read
November 7, 2023

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target

Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.  In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]

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