Unlocking knowledge from commerce experts
Learn valuable insights from industry experts that you can apply to drive growth
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Through the Lens: Making Sense of MCP
Join Pacvue and Parallel Retail Group for an in-depth look at how teams are implementing MCP in commerce operations. In this session, hear directly from leaders operating at the front lines of brand demand on what's working, what surprised them, and what it means for your commerce strategy in the second half.
Inside ChatGPT Ads: Early Results, Lessons Learned, and How to Get Started
Get early insights from live ChatGPT Ads campaigns with Pacvue, OpenAI, and Kepler. Learn what's working in conversational commerce. Watch the recording.
Tech Meets Strategy: Your Setup for Measurable Full-Funnel Growth on Amazon
In this recorded masterclass from OMR 2026, we'll show you how to master the complexity of modern Amazon strategies and unleash real full-funnel growth. The secret to successful brands? They leverage the perfect combination of strategic agency excellence, the powerful features of the Pacvue platform, and the full potential of the Amazon ecosystem — DSP and AMC.
Full-Funnel Impact with Walmart DSP: Strategies to Drive Performance Across the Shopper Journey
Join Pacvue and Walmart Connect for an in-depth session on how advertisers can leverage Walmart DSP as part of a full-funnel retail media strategy, from building awareness to driving measurable conversion. With Walmart Connect growing 31% YoY last quarter, the opportunity to expand your reach and impact with DSP is real, and this session will show you how to capture it across every stage of the shopper journey.
Rethinking Commerce Media: From Fragmented Discovery to Connected Growth
In this session, experts from Pacvue, Dentsu, and WADE unpack why this is fundamentally a structural problem, not a data one, and why most brands are optimizing for what's easiest to prove rather than what's actually driving growth.
What’s Next in European Commerce
Across Europe, commerce and retail media are evolving unevenly, with varying levels of market maturity, measurement sophistication, and channel adoption. At the same time, global forces such as retail media expansion, performance-oriented video, and AI-driven discovery, are reshaping how brands approach growth across markets.
Through the Lens: What’s Next in Commerce
The commerce landscape is entering a new phase. Retail media is expanding beyond lower-funnel performance tactics. Performance TV is bringing closed-loop measurement to brand investment. And AI is reshaping how consumers discover and purchase across the entire funnel.
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