Now available on demand: Watch how retail media, AI, and measurement are reshaping commerce across Europe.

Pacvue for TikTok

Turn TikTok Into a Measurable Growth Channel

Connect TikTok ads and commerce signals in one platform to measure how TikTok drives sales across retailers, not just GMV.

Unify and execute TikTok advertising and commerce in one system.

Plan, activate, and optimize discovery commerce performance with connected data and intelligent automation.

TikTok Operations

Manage listings, inventory, fulfillment, and product data alongside ads to streamline TikTok execution across channels.

Ads Activation

Launch, optimize, and scale TikTok Ads campaigns with streamlined workflows and real-time controls.

Cross-Channel Performance Insights

Analyze TikTok performance alongside other retail media to understand shopper behavior, campaign effectiveness, and total ROI.

All-in-One TikTok Ad Execution

How Pacvue powers TikTok growth

Manage TikTok operations alongside ads

Sync product listings, inventory, and pricing across TikTok and other marketplaces.
Manage promotions, fulfillment, and product data in one platform.
Maintain accurate and optimized listings for both organic and paid performance.
Streamline workflows across commerce and advertising teams.
See how to streamline TikTok operations

Convert discovery into measurable revenue

Connect TikTok Ads with product listings, inventory, and performance signals.
Activate across video, live, and product formats to capture demand.
Align content, creators, and media to drive stronger conversion outcomes.
Scale campaigns across products and promotions with centralized control.
Connect discovery to real commerce outcomes

Activate across content, creators, and ads

Launch and manage TikTok Ads across video, live, and product formats.
Coordinate campaigns across awareness, consideration, and conversion.
Scale creator-led and paid strategies within one workflow.
Reach new-to-brand audiences and drive repeat purchases.
Scale TikTok campaigns across formats and audiences

Connect TikTok to your broader retail strategy

Analyze TikTok Ads performance alongside Amazon, Walmart, and other channels.
Understand shopper behavior and campaign impact across platforms.
Align media, sales, and inventory signals across your commerce strategy.
Optimize performance with a unified view of cross-channel data.
See how TikTok drives cross-channel performance

Measure impact beyond platform performance

Consolidate TikTok performance into a unified reporting view.
Identify what drives engagement, conversion, and revenue.
Measure TikTok’s impact beyond in-platform metrics to understand total retail performance.
Optimize campaigns using real-time insights and performance signals.
Measure TikTok’s total retail impact

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Pacvue’s Commerce Operating System gave us the integrated visibility and control we needed to maximize Mitchum’s performance.”

Yana Borokhov Vice President, Retail & Search Engine Marketing, Horizon Media
+13% Average Weekly Revenue Lift
+19 Improvement in Best Seller Rank
+5% Paid Search Revenue Lift
+3% Paid Search Conversion Rate Lift

Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy … The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.”

Rory Patterson Senior Manager, eCommerce, Instant Pot Brands
+260% increase in Sales
+22% increase in Conversion Rate
+54% increase in ROAS
+102% increase in Share of Voice

The ability to dynamically adjust budgets and bids has allowed us at WPP Media to capture incremental sales while keeping efficiency well above benchmark.”

Yasmine Aljabri Senior Executive – E-Commerce, WPP Media
+186% Increase in Sales
+81% Increase in ROAS 
+48% Increase in CTR 
+20% Increase in Conversion Rate 

It’s incredible to see over €800,000 back in our coffers in just one year. Pacvue and Kiliagon have become indispensable partners in optimizing our Amazon profitability.”

Pierpaolo Cavaliere Group Credit Manager, Haier Europe
€800K in Recovered Revenue 

The results were clear: improved efficiency, stronger conversion rates, and measurable incremental revenue.”

Bruna Formagio Performance Marketing Manager, Panasonic
+99% Increase in Total Sales
+83% Increase in New-To-Brand Sales
+33% Increase in iROAS

Turn TikTok discovery into measurable commerce growth in one Commerce Media OS.

Pacvue replaces fragmented tools and manual workflows with one system that connects advertising, creators, and commerce signals—so your team can move faster and scale what works.

 

Explore the platform

Discovery Commerce Execution

Align content, creators, ads, and product signals to drive conversion from discovery moments.

Audience & Demand Expansion

Reach new audiences and convert high-intent demand into measurable revenue on TikTok.

Advanced Automation & AI Optimization

Optimize creatives, audiences, and budgets with intelligent automation that prioritizes what drives revenue.

Performance Measurement

Understand what drives revenue, not just engagement, with visibility across TikTok and retail channels.

Unified Cross-Retailer Visibility

Track TikTok performance alongside retail media and ecommerce channels to understand total impact.

Ready to grow your business on TikTok?

Launch, manage, and optimize TikTok commerce strategies with Pacvue’s unified platform.

FAQs

The next era of Pacvue is here

A shift in commerce media intelligence launches April 14.

 

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