About the Author

Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

NOTHING achieved a 64% sales increase and 95% ROAS improvement on Amazon across 5-European markets with Witailer and Pacvue
Pacvue's platform allowed NOTHING to achieve a revenue uplift, a 64% sales increase, and a 95% ROAS improvement

Poméol achieved a +71% ROAS boost with dayparting and automation
How Poméol achieved a +71% ROAS boost and increased conversion rates

Oceanwing improved TACOS & ROAS with Pacvue Commerce for a leading wellness brand
Oceanwing leveraged Pacvue's Rule Library, Dayparting and Bid Explorer to improve TACOS & ROAS.

Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue Solutions to increase new-to-brand orders
How Publicis Media increased sales for L'Oréal by leveraging Pacvue's advertising automation.

Consumer health company leveraged Pacvue’s Commerce Rule Library and increased ROAS by 85%
How a consumer health company increased ROAS with Pacvue's Commerce Solution

CPG company drives new to brand sales with optimized Amazon Search & DSP performance for Prime Day
How a CPG company drove new to brand sales with Pacvue during Amazon Prime day

All smiles for Colgate, Amazon, GroupM, and Pacvue: a success story using AMC Audiences
How Colgate utilized AMC Audiences to reach new audiences during Prime Day

Premium pet food brand partners with Merkle to drive efficient Chewy advertising strategy
How a pet food brand increased sales on Chewy with Pacvue

Q4 2023 CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]

Unleash Your Amazon Advertising Potential: Effortlessly Manage ASINs with Precision AI and Latitude
Maximize Amazon ad success with Pacvue's AI tools. Streamline campaigns with Precision AI, automating creation and optimization. Focus on profitable ASINs with Latitude to maximize ad spend and profitability.

Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts
Find out what brands are asking about retail media networks, the pros and cons of using generative AI for retail media creatives, and more.

2023 Cyber 5 Unwrapped CPC Report
December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years? Our 2023 Cyber […]




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