Tag: Retailer News
4 minutesWalmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
3 minutesDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
2 minutesThe CitrusAd Grocery Network Unleashes Retail Media Opportunity
The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.
8 minutes5 Things to Know After Walmart Pickup & Delivery (PD) Merged with Walmart.com
Walmart Pickup & Delivery: early trends, current limitations, ad campaign strategy recommendations, and sales attribution changes.
2 minutesResponsive eCommerce Creative: Looking at Amazon’s New Ad Format
Responsive eCommerce Creative (REC), an ad format that allows advertisers to generate an ad automatically and include up to 20 ASINs per creative
2 minutesRetail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
6 minutesAmazon Product Update – Three Beta Features to Watch
Three of the latest updates – the Amazon Marketing Cloud, Manage Your Experiments (MYE), and Product Bundles – are among Amazon's most requested features.
3 minutesAmazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
2 minutesWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
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