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Your catalyst for unprecedented brand growth

$150B+

GMV driven for brands and agencies

$13B+

Optimized ad spend via the platform

30+

Countries

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$100B+

Global retail media market opportunity

80,000

Brands & agencies powered by Pacvue

$154B+

GMV driven for brands and agencies

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News
February 21, 2024

We're excited to share that Melissa Burdick, our President and Co-founder, has been honored on Campaign's 2024 list of Inspiring Women!

Press Release
May 21, 2023

Pacvue president and co-founder is among Ad Age’s Leading Women 2023.

News
September 22, 2022

Pacvue President Melissa Burdick is among a list of execs at the forefront of digital trends around identity, clean rooms, AI, and more.

News
September 15, 2022

Warehouse club retailer’s members able to discover preferred brands, products.

News
July 14, 2022

Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on Bloomberg Technology.

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What you’ll get

Discover new meaningful insights

Stay current on industry trends and strategies by learning from power users and experts as they tackle the most pressing challenges.

Stay on top of the latest best practices

Discover high-impact tactics driving industry results to improve your business performance and reduce the risk of errors.

Pacvue Certifications

Grow your career and business with industry-recognized skill badges and certifications displayed on your LinkedIn profile.

Maintain a competitive advantage in the industry

Develop skills and knowledge to surpass competition, expedite goal achievement, innovate efficiently, and free up time for new opportunities.

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Awards & recognitions

Building the most advanced commerce acceleration platform is what drives us, but don’t take our word for it. We’re humbled by the many accolades Pacvue has garnered from tech and business communities worldwide.

awards
Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023
recognitions
Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023
conferences
Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023
articles
Pacvue Ranked As No.1 Amazon Advertising Tool
news
Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023

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See how we power growth for 70,000+ brands and agencies

Results

140%

increase in sales

Learn how Publicis Media achieved a 140% increase in sales for L'Oréal by harnessing the power of Pacvue to revolutionize their commerce

Publicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.

Publicis Media for L’Oreal
Read full case study
Results

91%

increase in return on ad spend

Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights

Leveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt's success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.

Reckitt for Enfamil® on Amazon
Read full case study
Results for Sabra

12%

increase in sales per conversion

Learn how Sabra dives deep into Amazon campaign automation with Pacvue

The Pacvue team is absolutely amazing partners to work with, and their tech is top-notch. The ability to dive deep into our search campaigns beyond what we normally get with retailers or ad networks is really great. We can automate rules, implement day parting, get a ton of insights, and ultimately optimize to get better results than what we had in the past.

Sabra for Amazon
Read full case study
Results

79%

increase in return on ad spend

Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue

By leveraging Pacvue’s technology with the strategic insights from the team at Performics, we have seen significant improvements in our Amazon performance. Utilising this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.

Nestlé Purina for Amazon
Read full case study
Results

72%

increase in return on ad spend

Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue

By using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.

Hisense for Walmart
Read full case study
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Our Clients

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  • Thu, Mar 21, 2024
  • 2925 Oakwood Avenue, New York, NY
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Hisense TV
Touch Screen PC
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Efficiency

Focus on revenue growth paths that prioritize new sales and a coherent channel strategy.

Profitability

Drive omnichannel growth with the right balance of sales strategies and product-level efficiencies for your business.

Market Share

Ensure brand growth outpaces market growth by comparing sales performance to industry benchmarks.

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Join Our Retail Experts at Shoptalk

March 17-20, 2024 | Las Vegas, NV

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Our Leadership

Sandeep Kella

Chief Executive Officer

Sandeep Kella is the CEO of Pacvue. Prior to Assembly, Sandeep co-founded Metric Collective, a holding company of software and services brands that catered to SMB customers. Before founding Metric Collective, Sandeep was on the founding team of Oracle Partners, a $200M middle-market private equity firm. Sandeep graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering and a minor in Economics.

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.
Melissa Burdick
President
Rahul Choraria is the COO of Pacvue. Prior to Pacvue, Rahul worked at Advent International and Vista Equity Partners and focused on scaling software portfolio companies like Cvent, Datto, Definitive Healthcare, Finastra, iCIMS, and Xplor. Before his stint in PE, he worked at the Boston Consulting Group. Rahul got an MBA from Chicago Booth and a B.A. in Computer Science and Economics from UC Berkeley.
Rahul Choraria
Chief Operating Officer
Jordan Weitzen is the CFO of Pacvue. Prior to Pacvue, Jordan was the CFO of FabFitFun, a lifestyle and discovery e-commerce and subscription business connecting millions of customers with their favorite products from SMB and Enterprise brands. Prior to FabFitFun, Jordan worked in Corporate Development for different Media & Technology companies and in Strategy Consulting. Jordan graduated from Harvard with a A.B. in Economics and received his M.B.A from UCLA School of Management.
Jordan Weitzen
Chief Financial Officer
Zhenbin Xu is a seasoned technology executive with over two decades of product leadership and innovation. Prior to joining Pacvue, he served as the Chief AI Officer and the top technology executive for an insurance group with $15B in annual revenue, as well as a diversified holding group with $5B in annual revenue and multiple portfolio companies. Zhenbin also spent nearly 20 years at Microsoft, where he was instrumental in driving Microsoft's contribution to and support for the HTML 5 standard V1, laying the foundation for today's interactive and dynamic (mobile) web experiences. He incubated the Microsoft Edge Mobile Browser, invented the "Device Health" product, and grew it to 265M installations, 180M MAU, and 60M DAU. He invented and drove a search engine market share strategy that resulted in over $1B in incremental revenue. Through his years at Microsoft, he holds many patents spanning many different areas of technology. Zhenbin received his MS in Computer Science and Engineering from the University of Washington. He lives in Seattle with his wife and their three children, aged 17, 15, and 13. He relishes the great outdoors in his leisure time, especially hiking and skiing. Family movie nights are a cherished tradition, and he finds joy in the camaraderie of poker games with friends and colleagues.
Zhenbin Xu
Chief Product Officer
Kay Lee is a tech veteran with over 20 years of experience delivering software and services in multiple verticals including e-Commerce, Digital Media, Data Archiving, Sales Automation, and Social Networking. Prior to Pacvue, Kay was SVP of Engineering at RepairSmith, subsidiary of Daimler AG, responsible for launching the direct to consumer car repair merging e-commerce convenience and logistics to bring car repair to the consumer’s home. As a technology executive, Kay spent his career championing for the consumer and driving business value for the customer.
Kay Lee
Chief Technology Officer
Zhaohui Tang is the Chief Innovation Officer of Pacvue. Prior to Pacvue, he worked as CEO of adSage, one of the leading global search engine marketing firms. He spent 12 years at Microsoft headquarters as a principal group program manager at Microsoft SQL Server and Microsoft adCenter (Bing ads), where he managed a number of projects related to data mining, OLAP, artificial intelligence, and Bing paid search core algorithms. He got his Ph.D. at French research institute Inria and Prism lab in 1996 on the topic of database optimization. He has numerous publications in both academic and industrial journals, and is also an author of data mining books. He is the inventor of 30 patents in the field of information retrieval and artificial intelligence.
Zhaohui Tang
Chief Innovation Officer
Ben Collier is Head of AI Labs at Pacvue. Prior to Pacvue, Ben held product and technology leadership positions at live-events technology startup Rival (acquired by Ticketmaster –  Live Nation), Maker Studios (acquired by The Walt Disney Company), and video game publisher THQ. Ben graduated from Yale University with a B.A. in History and concentration on Computer Science and NLP. He is the inventor on 12 US patents in the areas of video content monetization and distribution.
Ben Collier
Head of AI Labs
Adam Crawshaw is EVP, SMB at Pacvue and Helium 10, which collectively supports over $100B GMV annually and has supported over 2M eCommerce entrepreneurs and businesses to date. Prior to Assembly, Adam spent his career investing across software and ecommerce. During his investment tenure, Adam invested directly in Shopify, Amazon, Meituan, Stripe, Byjus, Toutiau, and Skillz amongst over a dozen other high growth investments. Adam graduated from Indiana University Kelley School of Business with a B.S. in Finance and Entrepreneurship.
Adam Crawshaw
EVP, SMB
Lorraine is a career HR Leader, initially focused on the financial services/fortune 500 sector, including Citi,  American Express and BlackRock.  After decades on the corporate side, Lorraine eventually made the switch to the start-up tech industry where she held key HR roles at AppNexus, Yotpo, and most recently NS1. Through these recent tech roles, Lorraine has brought best-in-class HR into smaller/scaling organizations looking to accelerate their growth through the power of their employees. Lorraine holds an undergraduate degree in Psychology from the State Univeristy of New York, and a Master's degree in Industrial/Organizational Psychology from the University of New Haven.
Lorraine Heber-Brause
Chief Human Resources Officer

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Trusted by leading brands and agencies

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“At Pacvue, we’re powered by our people: a dedicated, creative team of experienced commerce experts devoted to helping businesses grow and flourish. They’re the most important part of why we’re the world’s leading commerce acceleration company.”

Sunava Dutta Senior Vice President, Product

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Who we serve

The Pacvue commerce acceleration platform empowers enterprise brands and agencies with integrated operations, retail media, and measurement.

Brands

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Agencies

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2023 Industry Reflections: Looking Back and Ahead
Data & Insights
Retailer News
Strategy & Trends

2023 Industry Reflections: Looking Back and Ahead

Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]

2020 Cyber 5 CPC Report
Reports

2020 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward?   Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

2023 Retail Media Performance Report: Q4 2022 Benchmarks from Amazon, Walmart, & Instacart

The data from Q4 2022 is here! See how your performance stacked up against the benchmarks as we take a deep dive into the largest dataset of Amazon Advertising, Walmart, and Instacart metrics, based on hundreds of Pacvue advertisers across categories.

8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
Strategy & Trends

8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales

This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.

Amazon DSP vs. Sponsored Display in 2023
Data & Insights
Strategy & Trends

Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

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Amazon Marketing Cloud in Action: Full-Funnel Campaign Impacts

Amazon Marketing Cloud in Action: Full-Funnel Campaign Impacts

How to convert Amazon Marketing Cloud data into actionable strategies, best practices and strategies to get started using Amazon Marketing Cloud, and more.

ANA Ai for Marketers 2024

ANA Ai for Marketers 2024

Will you be at ANA Ai for Marketers in Hollywood, Florida? Schedule a meeting with us to see our latest capabilities on Amazon, Walmart, Instacart, and other marketplaces.

Strategy & Trends
Bloomberg interview: Takeaways from Amazon's Earnings Report

Bloomberg interview: Takeaways from Amazon’s Earnings Report

Bloomberg interview: Takeaways from Amazon’s Earnings Report

Strategy & Trends
Prosper Show Recap: Maximize Sales and Profitability with Walmart Connect

Prosper Show Recap: Maximize Sales and Profitability with Walmart Connect

If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick’s discussion on Walmart Connect.

Strategy & Trends
Shoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More

Shoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More

Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.

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Leverage insights in real-time and action on the most impactful opportunities

Optimization
Reporting
Automation
Intelligence

Optimize commerce for better performance

Streamline retail media advertising and optimize bids based on dozens of centralized data points. Leverage AI-powered recommendations, so you can:

  • Increase market share with optimized bids relying on complex signals
  • Manage the most important variables with highest Buy Box impact
  • Beat competitors with optimized pricing, promotion, and ads strategy

“Pacvue keeps us a step ahead of competitors as AMC becomes more complex. New efficiencies in segment targeting drove ACOS improvements of over 1,000bps.”

Duracell Learn More →

Act on real-time insights

Understand impact of advertising in real-time. Utilize dynamic reporting, based on granular-level data, for smarter decision-making, so you can:

  • Schedule reports across multiple retailers in one platform
  • Customize dashboards that align with your brand's top KPIs
  • Aggregate disparate data sources and APIs into a single platform

"Pacvue's Excel plug-in streamlines reporting, saving time and increasing efficiency. This allows us to customize our strategy at a granular level."

Bissell Learn more →

Automate repetitive campaign tasks

Spend more time on strategy and content and let Pacvue's goal-driven platform handle bid adjustments and reporting. Create rule-based automations so you can:

  • Expand traffic dynamically with automated keyword harvesting
  • Increase spend efficiency through dayparting with hourly bid boosting
  • Expand traffic dynamically with automated keyword harvesting
  • Eliminate manual marketplace management with automated ticketing filing

"Pacvue efficiently scales our Amazon campaigns, saving countless hours each week, and unlocks access to important metrics in one central location."

Tuft & Needle Learn more →

Intelligence to help win your category

Stay ahead of the competition, bid for first place, and measure total sales against your category. Pacvue helps you get on page one faster by empowering you to:

  • Surface hidden keyword recommendations to increase content relevancy
  • Increase market share from share of voice insights and measurement
  • Enable price tracking compression across retailers

"Pacvue creates order from the chaos of advertising on Amazon, allowing the freedom to analyze, the ability to create, and the edge to succeed."

Lunge Marketing Learn more →

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Commerce is increasingly complex (and competitive). Pacvue unifies all commerce data, helping to eliminate blindspots and answer:

Platform

How should I prioritize investments in constantly evolving retailer networks?

How can I coordinate commerce activities across teams to deliver on our brand KPIs?

How can we best leverage siloed 1P and 3P data to make optimal advertising decisions?

How can I grow profit margins with incremental investment and unclear measurements?

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Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category.

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.

What you’ll learn:

  • Identifying and improving your category commerce position
  • Automating the data collection process
  • Analyzing and creating meaningful reports

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We’re here to help you see further, think bigger and move faster through your journey.

Statistics Tag

150%

Ad Sales Increase

Optimization

An integrated source of business intelligence and analytics helps you seize opportunities.

We can help you with:

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Cookies Policy

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Prosper 2024

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Groceryshop 2024

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