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Your catalyst for unprecedented brand growth
$150B+
GMV driven for brands and agencies
$13B+
Optimized ad spend via the platform
30+
Countries
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$100B+
Global retail media market opportunity
80,000
Brands & agencies powered by Pacvue
$154B+
GMV driven for brands and agencies
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What you’ll get
Discover new meaningful insights
Stay current on industry trends and strategies by learning from power users and experts as they tackle the most pressing challenges.
Stay on top of the latest best practices
Discover high-impact tactics driving industry results to improve your business performance and reduce the risk of errors.
Pacvue Certifications
Grow your career and business with industry-recognized skill badges and certifications displayed on your LinkedIn profile.
Maintain a competitive advantage in the industry
Develop skills and knowledge to surpass competition, expedite goal achievement, innovate efficiently, and free up time for new opportunities.
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Building the most advanced commerce acceleration platform is what drives us, but don’t take our word for it. We’re humbled by the many accolades Pacvue has garnered from tech and business communities worldwide.
Pacvue Wins the Marketplaces Innovation Category at Paris Retail Week 2023
Pacvue President Melissa Burdick named among Ad Age’s Leading Women 2023
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See how we power growth for 70,000+ brands and agencies
140%
increase in sales
Learn how Publicis Media achieved a 140% increase in sales for L'Oréal by harnessing the power of Pacvue to revolutionize their commerce
Read full case studyPublicis Media harnessed the power of Pacvue solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords.
Publicis Media for L’Oreal
91%
increase in return on ad spend
Learn how Reckitt boosted ROAS by 91% with Pacvue and AMC insights
Read full case studyLeveraging AMC attribution, Reckitt optimized their media mix to run Sponsored Search (SP + SB) and Display (DSP) in parallel. Reckitt's success with AMC insights showcases the potential for brands to optimize their advertising strategies with Pacvue by leveraging centralized data to drive more effective remarketing and loyalty campaigns, ultimately resulting in increased sales and ROAS.
Reckitt for Enfamil® on Amazon
12%
increase in sales per conversion
Learn how Sabra dives deep into Amazon campaign automation with Pacvue
Read full case studyThe Pacvue team is absolutely amazing partners to work with, and their tech is top-notch. The ability to dive deep into our search campaigns beyond what we normally get with retailers or ad networks is really great. We can automate rules, implement day parting, get a ton of insights, and ultimately optimize to get better results than what we had in the past.
Sabra for Amazon
79%
increase in return on ad spend
Learn how Nestlé Purina prioritizes budget on Prime Day with Pacvue
Read full case studyBy leveraging Pacvue’s technology with the strategic insights from the team at Performics, we have seen significant improvements in our Amazon performance. Utilising this specific budget strategy helped us to deliver our best ever Prime Day results and really set ourselves up for success for the upcoming events.
Nestlé Purina for Amazon
72%
increase in return on ad spend
Learn how Hisense increased Walmart advertising ROAS 72% with Pacvue
Read full case studyBy using Pacvue’s reporting feature, Hisense was able to quickly identify which platform and placement performed best and make appropriate bid modifiers. After adding bid modifiers, Hisense saw a 72% increase in ROAS, 46% increase in CVR and a 10% decrease in CPC.
Hisense for Walmart
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- Thu, Mar 21, 2024
- 2925 Oakwood Avenue, New York, NY
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Efficiency
Focus on revenue growth paths that prioritize new sales and a coherent channel strategy.
Profitability
Drive omnichannel growth with the right balance of sales strategies and product-level efficiencies for your business.
Market Share
Ensure brand growth outpaces market growth by comparing sales performance to industry benchmarks.
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Join Our Retail Experts at Shoptalk
March 17-20, 2024 | Las Vegas, NV
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Hey Mondelēz, ready to take commerce to the next level?
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Our Leadership
Sandeep Kella
Sandeep Kella is the CEO of Pacvue. Prior to Assembly, Sandeep co-founded Metric Collective, a holding company of software and services brands that catered to SMB customers. Before founding Metric Collective, Sandeep was on the founding team of Oracle Partners, a $200M middle-market private equity firm. Sandeep graduated from The University of Michigan School of Engineering with a B.S.E. in Industrial & Operations Engineering and a minor in Economics.
Melissa Burdick
Rahul Choraria
Jordan Weitzen
Zhenbin Xu
Kay Lee
Zhaohui Tang
Ben Collier
Adam Crawshaw
Lorraine Heber-Brause
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Trusted by leading brands and agencies
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“At Pacvue, we’re powered by our people: a dedicated, creative team of experienced commerce experts devoted to helping businesses grow and flourish. They’re the most important part of why we’re the world’s leading commerce acceleration company.”
Sunava Dutta Senior Vice President, Product
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Who we serve
The Pacvue commerce acceleration platform empowers enterprise brands and agencies with integrated operations, retail media, and measurement.
Brands
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Agencies
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2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
2020 Cyber 5 CPC Report
Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward? Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]
8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
Amazon DSP vs. Sponsored Display in 2023
Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
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Amazon Marketing Cloud in Action: Full-Funnel Campaign Impacts
How to convert Amazon Marketing Cloud data into actionable strategies, best practices and strategies to get started using Amazon Marketing Cloud, and more.
ANA Ai for Marketers 2024
Will you be at ANA Ai for Marketers in Hollywood, Florida? Schedule a meeting with us to see our latest capabilities on Amazon, Walmart, Instacart, and other marketplaces.
Bloomberg interview: Takeaways from Amazon’s Earnings Report
Bloomberg interview: Takeaways from Amazon’s Earnings Report
Prosper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick’s discussion on Walmart Connect.
Shoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More
Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.
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Leverage insights in real-time and action on the most impactful opportunities
Optimize commerce for better performance
Streamline retail media advertising and optimize bids based on dozens of centralized data points. Leverage AI-powered recommendations, so you can:
- Increase market share with optimized bids relying on complex signals
- Manage the most important variables with highest Buy Box impact
- Beat competitors with optimized pricing, promotion, and ads strategy
“Pacvue keeps us a step ahead of competitors as AMC becomes more complex. New efficiencies in segment targeting drove ACOS improvements of over 1,000bps.”
Duracell Learn More →
Act on real-time insights
Understand impact of advertising in real-time. Utilize dynamic reporting, based on granular-level data, for smarter decision-making, so you can:
- Schedule reports across multiple retailers in one platform
- Customize dashboards that align with your brand's top KPIs
- Aggregate disparate data sources and APIs into a single platform
"Pacvue's Excel plug-in streamlines reporting, saving time and increasing efficiency. This allows us to customize our strategy at a granular level."
Bissell Learn more →
Automate repetitive campaign tasks
Spend more time on strategy and content and let Pacvue's goal-driven platform handle bid adjustments and reporting. Create rule-based automations so you can:
- Expand traffic dynamically with automated keyword harvesting
- Increase spend efficiency through dayparting with hourly bid boosting
- Expand traffic dynamically with automated keyword harvesting
- Eliminate manual marketplace management with automated ticketing filing
"Pacvue efficiently scales our Amazon campaigns, saving countless hours each week, and unlocks access to important metrics in one central location."
Tuft & Needle Learn more →
Intelligence to help win your category
Stay ahead of the competition, bid for first place, and measure total sales against your category. Pacvue helps you get on page one faster by empowering you to:
- Surface hidden keyword recommendations to increase content relevancy
- Increase market share from share of voice insights and measurement
- Enable price tracking compression across retailers
"Pacvue creates order from the chaos of advertising on Amazon, allowing the freedom to analyze, the ability to create, and the edge to succeed."
Lunge Marketing Learn more →
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Commerce is increasingly complex (and competitive). Pacvue unifies all commerce data, helping to eliminate blindspots and answer:
How should I prioritize investments in constantly evolving retailer networks?
How can I coordinate commerce activities across teams to deliver on our brand KPIs?
How can we best leverage siloed 1P and 3P data to make optimal advertising decisions?
How can I grow profit margins with incremental investment and unclear measurements?
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Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category.
Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.
What you’ll learn:
- Identifying and improving your category commerce position
- Automating the data collection process
- Analyzing and creating meaningful reports
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We’re here to help you see further, think bigger and move faster through your journey.
150%
Ad Sales Increase
Optimization
An integrated source of business intelligence and analytics helps you seize opportunities.
We can help you with:
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The results we’re driving for our clients today
See how our customers have leveraged the Pacvue platform for lasting growth.
Read more Customer stories
2019 Cyber Five CPC Report
Learn more