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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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3 min readAmazon FBA Holiday Logistics and Inventory Best Practices
Staying current with Amazon policies and key dates for Holiday selling is a challenging task. Run AMZ highlights several key elements to maximize sales during the Holiday season.
2 min readAnnouncing Pacvue Commerce for Total Ecommerce Management
We are excited to announce Pacvue Commerce, the total eCommerce solution enabling brands to grow their business across online marketplaces.
3 min readWalmart Connect Sponsored Products API Update
Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.
6 min readHow to Maximize New Amazon Ad Features for BFCM and the Holidays
The list of new Amazon ad features launched during 2021 is long. FordeBaker highlights 3 within the ad console that they consider are the most useful ones for the holiday season.
2 min readUsing Pacvue During Q4 Inventory Challenges
With Q4 rapidly approaching, this blog post is all about how you can leverage Pacvue to overcome inventory constraints this holiday season.
< 1 min readCommerce Live: Omnichannel, Debunked (Oct 13-14, 2021)
Commerce Live is back and bigger than ever. Profitero and MikMak have joined forces to tackle the industry’s latest buzz term: omnichannel. Join us for a two-day virtual event!
4 min readNavigating Amazon Private Label Exclusive Search Placements
This is a follow-up to our August 2020 blog post ‘New Exclusive Search Placements for Amazon Private Label Products’ detailing the release of the new “from our brands” placements.
2 min readDrive Brand and Product Discovery Using Amazon Posts (beta)
Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.
6 min readHow Alcohol Brands Can Optimize Retail Media
With more people shopping online, now is the time for alcohol brands to shift to online marketplaces and new forms of advertising to reach customers.
4 min readHow to Win in Q4
Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have a strategy in place to win the hybrid trend in the long term.
5 min readShowcase Your Brand with Walmart Connect Search Brand Amplifier
Put your brand in the spotlight with Search Brand Amplifier (SBA), yet another cost-effective search ad product from Walmart Connect.
5 min readKey to Success in Conquering Negative Keywords
MarketplaceOps takes a closer look at how to use negative keywords to optimize your content marketing efforts and ad campaigns on Amazon and Google.
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