Explore Pacvue's Commerce Solutions, including our tech-enabled Revenue Recovery Services.

Learn More

The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands and Agencies

AI is as integrated into eCommerce today as marketing is in sales. The global AI-enabled eCommerce solutions market size was $3.7 billion in 2021, and is projected to witness an explosive 15.7% growth in the coming decade.

With such a huge opportunity knocking on your door, the increasing role of AI in ecommerce is undeniable. By understanding its tools, strategies, and challenges, you can begin to shape the industry for the coming future and grow your market share.

In this blog, that’s exactly what we will cover—the future of AI in eCommerce.

The Importance of AI in Commerce

Ecommerce brands rely on retail platforms like Amazon and Walmart for more than just a chunk of their sales. It’s where you get exposure for your products and a market for buyers, and AI has been a part of it all for years already.

There are a lot of reasons why AI is a necessity today, and automation is at the heart of it. By automating hundreds of tasks every week, you save precious time and resources that you can dedicate to scaling and growing your business.

AI technology also helps you to make better-informed decisions by:

  • Personalizing your business approach
  • Understanding marketing trends in the industry
  • Forecasting market conditions, and
  • Navigating the complexity of online sales.

This way, you can stay competitive in an ever-growing and ever-changing market.

Thinking from a consumer-oriented perspective, AI today is customizable, so you regain complete control. You can align results with the seller’s goals and fine-tune strategies to build a strong brand image and become trustworthy in the eyes of your shoppers.

As a brand working with eCommerce giants, Pacvue has remained focused on AI for this very reason. To effectively manage AI for your benefit, you need both granularity and sophistication across your operations.

AI Tools Transforming Ecommerce

Now that we’ve seen how integral AI has become to the eCommerce industry and all the businesses in it, it’s safe to say that AI tools are the secret to transformation today. There are 6 ways in which you can see this happen:

  1. Personalized Product Recommendations

First-party customer data is every brand’s priority today, being at the core of both consumer insight and brand building post-pandemic. Machine learning helps you analyze your consumer data and use it to improve user experience and conversion rates.

  1. Pricing Optimization

Staying competitive in the market means keeping a delicate balance between demand and supply. With AI-enabled dynamic pricing, you can predict the optimal discounts for your flagship products and remain at the top of search results without having to put in hours of active work.

  1. Enhanced Customer Service

Chatbots and virtual assistants are parts of a standard convention when it comes to online shopping today. This is because customer satisfaction is non-negotiable for brands but round-the-clock human assistance is near impossible to maintain as you scale. With AI, you can guarantee 24/7 support and significantly improve your customer service.

  1. Customer Segmentation

Your customers are all likely different in their demographic, economic, geographic, and psychographic backgrounds. By understanding how you can divide them into groups based on their similarities, AI enables you to create better-targeted marketing campaigns that both improve customer loyalty and generate more revenue.

  1. Smart Logistics

Logistical calculations are complex, but AI makes it easy for you to stay on top of critical tasks like inventory management. We all know how severely the COVID-19 pandemic impacted the global supply chain. Brands that have managed to bounce back and grow despite that are those that consistently prioritize machine learning technologies for better supply chain efficiency.

  1. Sales and Demand Forecasting

By analyzing your business data, you not only prevent repeating mistakes but also make room for consistent improvement and growth. You can only know the business needs by analyzing its historical and real-time data. AI enables you to combine real-time and historical data analyses and learn how to adapt to changing consumer demands most effectively.

Strategies for Implementing AI in Ecommerce

You can implement AI across departments and teams in different capacities to maximize the efficiency of your operations.  

Step 1: Develop a focused strategy. Outline your business goals and break them into smaller projects. This aligns AI tasks with long-term objectives.

Example: An online retailer aims to improve its recommendation engine. They set goals to increase AOV by 10% and customer retention by 5% using AI for product bundling and targeted marketing. Progress is measured by changes in AOV, customer retention, and revenue growth.

Step 2: Implement AI strategically. Focus on areas where AI offers a competitive advantage, using proven technology for specific use cases.  

Example: A fashion brand uses AI for inventory management to optimize stock levels and forecasting. Success is measured by reductions in excess inventory, stockouts, and warehouse costs, as well as improved stock turnover and sales performance.

Step 3: Partner with experts. Collaborate with AI specialists to achieve your goals and utilize external resources for MVP development.

Example: An electronics brand enhances its chatbot support by working with an AI agency specializing in NLP. They aim to increase customer satisfaction and reduce response times. Metrics include CSAT scores, response times, and the percentage of inquiries resolved by the chatbot without human intervention.

The power of AI for your eCommerce business is truly limitless, going as far as to help you build full-scale solutions as your team gains experience. You can build and continuously iterate to improve upon your AI implementations and grow your business in the long run.

Challenges Facing Brands and Agencies

Despite its numerous advantages, employing AI does come with its fair share of challenges that you need to be prepared for to minimize risks. Here are 4 common challenges you can expect:

  1. Data Privacy Concerns

Ethical handling of confidential consumer data is a common concern, so make sure you comply with all legal data protection regulations to avoid losing trust or spoiling your brand image.

  1. Integration with Existing Systems

Ensuring compatibility and seamless integration of your newer AI tools with existing systems can prove to be a challenge. Overcoming these technical obstacles is necessary to remain competitive and grow your business.

  1. Skill Gaps and Training

Cultivating AI expertise within teams is a challenge many brands struggle with. You can solve this by investing in training and development sessions that help your eCommerce teams get comfortable with utilizing AI to reduce their workloads and improve efficiency.

  1. Keeping up With Rapidly Evolving Technology

With such unpredictable market conditions, staying informed on new AI trends and developments is difficult. However, you can adapt your strategies and business practices to stay relevant for your consumers. One way of doing this is to streamline communications so your team always knows which AI initiatives will help optimize ROI.  

Want to know how to automate and optimize your full business to grow your market share using AI? Check out how Pacvue can help; book your demo today!


Author
Jared Koll

Awards & Recognitions