About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
3 min readInstacart Brand Pages: Everything We Know So Far
Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.
5 min read8 Effective Ways to Promote Your Amazon Products and Drive More Sales
In this guest post, you will learn some best practices that will enhance the visibility of your product listing on Amazon and boost sales.
5 min readShoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More
Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.
3 min readPacvue Partners with Albertsons Media Collective to Deliver On-Site Advertising
We are excited to announce that Pacvue has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising.
Prime Day Levers and Strategies for 2022
Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.
3 min readHow to Prepare for Walmart Connect Second-Price Auction
This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.
3 min readHow to Optimize Your Full eCommerce Business for Amazon Prime Day
This post is filled with ways to optimize your full eCommerce business from a content and promotional aspect for Amazon Prime Day 2022.
2 min readNew Changes Made to Search Relevancy on Walmart Connect
Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.
3 min readHow to Create High Converting Product Pages on Amazon
One of the most efficient ways to increase conversions is by having fully optimized product detail pages. This post is about how to create high converting product pages on Amazon.
3 min readUncovering More Omnichannel Opportunities in 2022
In this article, we will highlight new retail media networks and key features launching in 2022 and beyond.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Bloomberg Technology Interview: April 2022
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.
Awards & Recognitions
