About the Author
Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.
Top 10 Learnings from Expo West
Pacvue’s top 10 learnings from Natural Products Expo West, including current challenges and opportunities facing the industry, what natural and organic industry need to know to be successful in 2022, and more.
5 minutes
Top Tips for Amazon Sellers
This blog covers campaign optimization practices for sellers, an overview of Amazon’s brand registry program, automating inventory management, and some of Amazon’s newest features.
5 minutes
What is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
Pacvue Fireside Chat: Finding Success and Opportunity on Amazon
Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.
5 minutes
Top Tips to Get the Most Out of Amazon Marketing Cloud
This article covers analysis of cross-media deep insights from the Amazon Marketing Cloud, flexible measurement of brand analytics, first-party data privacy protection, and more.
What We Would Be Talking About if We Were at Toy Fair
Latest Toys & Games category insights and what should brands and advertisers expect for the year ahead.
3 minutes
New DSP Audience Research & Creative Creation Tools in Pacvue
Pacvue’s new DSP creative creation and audience research tools help users save time while helping to reach the right target audiences more efficiently.
4 minutes
How Alcohol Brands Can Activate Retail Media
This blog is your guide to impactful advertising for your alcohol brand all year long.
What is “Intelligent Marketplace Management” anyway?
Learn how Intelligent Marketplace Management is helping brands unify their sales, operations, and marketing teams with a single source of truth for retail analytics, prioritized recommended actions, and automated tools for greater scale.
2 minutes
New ASIN PAT Research Tool in Pacvue
We are excited to share yet another brand-new feature inside of Pacvue, the ASIN PAT Research Tool, which is made possible by integrating Helium 10 data into the Pacvue platform.
Bloomberg Interview February 2022
Pacvue President Melissa Burdick speak on Bloomberg Technology again on February 3, 2022. Melissa shared her take on Amazon’s fourth-quarter earnings.
5 minutes
Introducing Pacvue for eBay
Why eBay presents a profitable opportunity for brands, an overview of all the paid media opportunities available to you today, and how you can optimize your eBay ad campaigns.
Awards & Recognitions
