About the Author
Jovan
Publicis Media achieved a 140% increase in sales for L’Oréal by harnessing the power of Pacvue Solutions to revolutionize their advertising efforts
Overview Publicis Media, a prominent marketing agency overseeing L’Oréal, a global cosmetic giant, harnessed the power of Pacvue Solutions to revolutionize their advertising efforts. Together, they optimized campaign performance, curbed out-of-budget expenditures during pivotal sales events, and mitigated brand cannibalization on competitive keywords. In this collaboration, Publicis Media implemented a multifaceted strategy utilizing rule-based budget […]
A leading consumer health company leveraged Pacvue’s Commerce Rule Library and increased ROAS by 85%
Challenge: A leading consumer health company faced the challenge of quickly optimizing its Amazon advertising campaign performance. They aimed to allocate spending to media-worthy ASINS while increasing ad sales, making their advertising strategies more efficient. They also sought to improve Conversion Rate (CVR), Click-Through Rate (CTR), and Average Order Value (AOV) within 30 days. Solution: […]
A leading CPG company successfully optimized Amazon Search & DSP performance for Prime Day and beyond
Overview Over four months leading up to Amazon Prime Day and beyond, our client, a leading CPG company, partnered with Pacvue Strategic Services to unlock the full potential of their Amazon Search and DSP campaigns, leveraging Pacvue’s comprehensive solution to drive exceptional sales and incrementality during this high-stakes event. The Challenge The leading CPG manufacturer […]
All smiles for Colgate, Amazon, GroupM, and Pacvue: a success story using AMC Audiences
Overview Colgate, a global leader in the CPG sector, is renowned for its exceptional legacy of over two centuries, delivering innovative and quality products in the oral care and personal hygiene space. With a presence in 200+ countries, Colgate’s diverse product portfolio extends well beyond oral hygiene, reflecting its commitment to sustainability and social responsibility. […]
A leading Premium Pet Food brand partnered with Dentsu agency Merkle to drive strategic and efficient ads management on Chewy
Overview Chewy is a premium pet food brand dedicated to improving the lives of pets and their parents. Launched in 2011, Chewy combines the tailored services of a local pet store with the convenience of eCommerce. With more than 20 million active customers, Chewy generated over $10 billion in net sales during the 2022 fiscal […]
2023 Cyber 5 Unwrapped CPC Report
December 12, 2023 2023 brought significant changes to Cyber 5 week. Deals arrived earlier than ever, driven by a trend championed by Amazon through their Prime Early Access event that kicked off in October. But how did Amazon and Walmart ad performance hold up this Cyber 5 compared to previous years? Our 2023 Cyber […]
Q3 US CPC Report: Retail Media Benchmarks
Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report which compiles eCommerce advertising data from thousands of brands across every major product category. Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.
Q3 EMEA Amazon Performance Report
Explore the latest performance benchmarks and insights for Amazon Sponsored Products from the UK, Germany, France, Italy & Spain. Our exclusive data covers trends and insights from the last 5 quarters for key advertising metrics including cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates.
How to Capitalize on Q4 Shopping with Pacvue & Walmart Connect
Join Pacvue & Walmart Connect as we discuss prepping for peak holiday shopping periods.
Early Access to Q3 2023 Amazon Advertising Trends
Another quarter’s worth of online advertising benchmark data has been unlocked! Between summer sales, back-to-school blowouts and Amazon Prime Day in July, Pacvue’s Q3 2023 CPC report is chock full of insights. Since Q3 is such a hot period for Amazon advertisers, we’re releasing a sneak peek of our full report, exclusively for Amazon unBoxed attendees. Claim […]
Unleash the Power of Amazon Marketing Cloud
Unleash the Power of Amazon Marketing Cloud Webinar with Amazon Ads, Pacvue, and Rise Interactive
Q2 2023 Retail Media Performance Data
See how your retail media performance compared with the benchmarks.
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