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Inside Retail Media: 1-on-1 with Walmart Connectâs Diana FinsterÂ
In this exclusive one-on-one conversation, Pacvueâs Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvueâs 2025 âInside Retail Mediaâ interview series to explore how brands can maximize their reach and impact.Â
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Inside Retail Media: 1-on-1 with GroupMâs Sam BukowskiÂ
In this exclusive âInside Retail Mediaâ interview, two women at the forefront of retail media, Pacvueâs President Melissa Burdick and GroupMâs Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.Â
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Inside Retail Media: 1-on-1 with Cara Pratt, SVP at KrogerÂ
In this exclusive oneâonâone conversation, Pacvueâs Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvueâs 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
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How Agencies Should Leverage Amazon DSP
Why agencies should incorporate DSP into their Amazon offerings, Amazon DSPbest practices, how to launch successful DSP campaigns from the start, and more. Summary For agencies looking to build out or improve their full-funnel advertising strategy, Amazon DSP is an efficient way to reach your clients new and existing customers across both Amazon-owned sites and […]
Pacvue Fireside Chat: Implementing Brand Protection Measures to Optimize Online Sales
For brands looking to solve lost buy box, plummeting prices, or a rogue seller ecosystem, hear from Andy Buss at Retail Bloom on how to implement a brand protection program that sets the table stakes for effective selling and marketing online.
How Often Should I Review My Ad Performance?
From frequency to considerations, Pacvue COO Mindy Fashaw and Account Director Matt McGrory uncover everything you need to know about ad performance review.
Q1 2021 CPC Report: eCommerce continues to accelerate
Pacvue analyzed our advertisersâ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market. Summary Key Takeaways
Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. âThereâs no placement for human strategy, […]
Product Type Planning & Allocation
Campaign structure has an important impact on ad performance. “The more granular approach you take, the more efficient your campaign will be.” Pacvue’s advertising expert Clare Hogan said.
Where Instacart Fits in Your Brandsâ Marketplace Strategy
How brands can maximize growth using Instacart advertising and win the online grocery competition. Summary For this webinar, weâve invited Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing, to help us uncover how brands can maximize growth with Instacart. Key Takeaways How to Maximize Growthâ Transcript LukeAllright. Good morning, everyone. This is the […]
Friday Snack Breaks: Leveraging Walmart Sponsored Products
Sponsored Products on Walmart help brands position their items at the top of the search result page and extend visibility through placements that canât be reached organically. Alex and Clare from Pacvueâs Strategic Consulting Team discussed why this ad type can help brands drive traffic and increase sales, and how to best leverage it.
Whatâs New in Amazon Ads: Q4 2020 – Jan 2021
Pacvueâs Michael Foulkes and Stefan Jordev from Bobsled Marketing talk through a list of Amazon Advertising news and features launched during the past quarter. They also share thoughts and suggestions on how to leverage these opportunities.
2021 Advertising Outlook: A Q&A with Walmart Media Group
With So Many New Online Shoppers And Potentially Even More After Q4, How Can Brands Maximize Their Reach, Capture New-To-Brand Customers, And Increase Sales Throughout 2021 On Walmart.Com? Pacvue COO Mindy (Martin) Fashaw Sat Down With David Fenn, Head Of SMB At Walmart Media Group, To Discuss The Advertising Outlook For The Year Ahead.
Fireside Chat with Retail Bloom: 2021 eComm Checklist
We invited Nicole Reich, VP of Sales & Marketing at Retail Bloom to share thoughts around how to win in eCommerce in 2021 and her and biggest takeaways for advertising from 2020.
Q4 2020 CPC Report: Holiday Shopping Goes Digital
This webinar covers the trends that wrapped up an action-packed 2020 and looks ahead to 2021 eCommerce marketing strategy. Summary The final quarter of 2020âwith its package delays, COVID-19 restrictions, and big shopping eventsâcapped an action-packed year for online brands and shoppers. This webinar covers the eCommerce marketing 2020 trends and performance metrics to help […]
Awards & Recognitions
