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Retailer News
Strategy & Trends
Read time 1 minute
April 2, 2025

Inside Retail Media: 1-on-1 with Roundel’s Brittany Marzette

In our latest “Inside Retail Media” interview, Pacvue’s Melissa Burdick sits down with Brittany Marzette, Sr. Director, Partner Solutions Group at Roundel, to explore how signal sharing, advanced measurement, and AI-driven targeting are reshaping retail media.

Retailer News
Strategy & Trends
Read time 1 minute
March 10, 2025

Inside Retail Media: 1-on-1 with Walmart Connect’s Diana Finster 

In this exclusive one-on-one conversation, Pacvue’s Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvue’s 2025 “Inside Retail Media” interview series to explore how brands can maximize their reach and impact. 

Retailer News
Strategy & Trends
Read time 1 minute
March 6, 2025

Inside Retail Media: 1-on-1 with GroupM’s Sam Bukowski 

In this exclusive “Inside Retail Media” interview, two women at the forefront of retail media, Pacvue’s President Melissa Burdick and GroupM’s Global Head of Commerce Sam Bukowski, break down the trends shaping 2025. 

Retailer News
Strategy & Trends
Read time 1 minute
February 17, 2025

Inside Retail Media: 1-on-1 with Cara Pratt, SVP at Kroger 

In this exclusive one‑on‑one conversation, Pacvue’s Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvue’s 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.

Retailer News
Read time 2 minutes
December 10, 2024

Pacvue Enhances Retail Media Management with Thrive Market’s New Ad Network, Powered by Instacart

Thrive Market, the healthy and sustainable online grocery store carrying a curation of organic, non-GMO and health-conscious products, recently announced the partnership with Instacart to launch its own retail media network. With Pacvue, brands can create, launch, and manage Sponsored Product campaigns on Thrive Market’s marketplace through Instacart Ads Manager and API. With the introduction […]

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