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Inside Retail Media: 1-on-1 with Walmart Connectâs Diana FinsterÂ
In this exclusive one-on-one conversation, Pacvueâs Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvueâs 2025 âInside Retail Mediaâ interview series to explore how brands can maximize their reach and impact.Â
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Inside Retail Media: 1-on-1 with GroupMâs Sam BukowskiÂ
In this exclusive âInside Retail Mediaâ interview, two women at the forefront of retail media, Pacvueâs President Melissa Burdick and GroupMâs Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.Â
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Inside Retail Media: 1-on-1 with Cara Pratt, SVP at KrogerÂ
In this exclusive oneâonâone conversation, Pacvueâs Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvueâs 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
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Incoming Storm? How To Use Weather Data for Amazon DSP Campaigns
Learn how to use weather data in your Amazon DSP campaigns to reach consumers before or during real-time weather events, down to the zip code, to prevent wasted spend in areas that arenât in the direct path of a storm or wonât experience as bad of a heat wave.
Pacvue Fireside Chat: Will the Holiday Crunch End? Preparing for Year-Round Omnichannel Success
Watch this interview with Blake Kidd, Director of Search and Marketplaces at Rise Interactive, a full-service digital marketing agency and proud Pacvue partner, to learn quick tips about preparing your digital shelf for the holiday crunch and more importantly year-round omnichannel success. Blake discusses the importance of implementing an omnichannel tech solution that brings all […]
Getting Started on Best Buy
How to build brand awareness, promote new products, and test ad campaigns on BestBuy.com to capture early learnings before the competitive holiday season.
How Alcohol Brands Can Optimize Retail Media
Current look at the alcohol eCommerce landscape, what types of content brands need to get started, advertising opportunities and rules alcohol brands need to know, and how to get started on Instacart.
Tale of Two Recoveries: How to win the hybrid return to work and school
Between increased CPCs, out-of-stock items, and the holiday season coming up, you need to have an eCommerce advertising strategy in place to win the hybrid trend in the long term.
Amazon DSP: Tips for Success
Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle […]
Retail Media Mythbusters: What Would You Believe?
Retail media is set to account for one in eight digital ad dollars in the US by the end of 2021, but with all the new retail media platforms and ad types, whatâs myth vs fact?
Q2 2021 CPC Report: Amazon + Walmart Performance Data
Q2 2021 advertising data from Amazon and Walmart to help brands make sense of the current trends and respond to shifts in the market.
Hear From the Experts: 5 Strategies To Apply From Ecom World 2021
Knowledge, tactics, and strategies shared from eCommerce experts at Ecom World 2021 to take your eCommerce business to the next level.
Prime Day 2021 CPC Report: Inventory Limits and Back-to-School
In this recorded webinar, we dive into Amazon Prime Days 2021 advertising data, its sales impact, and advertising trends to help you gear up for the back-to-school season. Summary Take a walkthrough tour of Amazon Prime Days 2021 and focus on key insights in comparison with Prime Day 2020. This webinar analyzes the most striking […]
Daily Budget Pacing
In this video, we talk about the most fundamental portion of eCommerce and paid media â daily budget pacing.
Amazon Prime Day 2021:âŻTips and Strategies to PrepareâŻyour Advertising
What worked well last Prime Day, key dates to mark on your calendar, Amazon advertising best practices, and more to drive peak performance for Prime Day 2021. Summary Take a walkthrough tour of Amazon Prime Days 2021 and focus on key insights in comparison with Prime Day 2020. This webinar analyzes the most striking observations, […]
Awards & Recognitions
