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Tag: Reports

Reports
January 18, 2022

Q4 2021 Walmart & Instacart Benchmark Report

More advertisers than ever are expanding their eCommerce advertising into new marketplaces. Does your 2022 eCommerce ad strategy include Walmart and Instacart? Whether you rode the wave of eCommerce growth the past couple of years or are just beginning to experiment with Walmart and Instacart, understanding the differences between these marketplaces and Amazon is critical. […]

Reports
January 14, 2022

Q4 2021 CPC Report

How did eCommerce sales measure up in 2021 as compared to last year with the COVID-19 pandemic? With a list of big retail moments for brands to end the year, 2021 was a year of volatile growth for eCommerce advertising, especially in Q4. In our “Q4 2021 CPC Report”, you will discover the newest shift […]

Reports
December 7, 2021

2021 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday In yet another year of rapid growth for eCommerce, Thanksgiving 2021 kicked off a unique Cyber 5 shopping weekend in the midst of long-running supply chain challenges, a return to in-store visits, and a holiday shopping season that is said to have begun far before the deal event, […]

Reports
October 13, 2021

Q3 2021 CPC Report

As reopening plans in the US remain in an uncertain environment, brands faced heightened challenges in two other areas in Q3 2021. First, supply chain disruptions continue to cause headaches, both in terms of shipping times and the increased cost associated with logistics. Second, increased commodity prices are diminishing profit margins. As a result, we […]

Reports
July 13, 2021

Q2 2021 CPC Report

This report uncovers: ‍ …and more! Fill out the form and download it today.

Reports
June 29, 2021

Prime Day 2021 CPC Report

Results from Amazon Prime Day 2021 This report uncovers: ‍ …and more! Fill out the form and download it today.

Reports
May 12, 2021

Everything You Need To Know About Amazon DSP

Learn the capabilities, optimization strategies, and best practices for Amazon DSP Is your Amazon advertising limited to Amazon.com? Looking for new ways to reach your audience, drive awareness, and improve targeting?   With all the targeting options and creative freedom, Demand-Side Platform advertising through Amazon can seem daunting. Even if you are using Amazon DSP, […]

Reports
April 14, 2021

Q1 2021 CPC Report

eCommerce continues to accelerate ‍ As the pandemic pushed consumers worldwide indoors a year ago, eCommerce has seen exponential growth ever since. And according to eMarketer, this trend is expected to continue through 2021 with Amazon’s worldwide eCommerce sales to grow by nearly 12% to $532.20 billion, and Amazon’s global ad business is expected to grow by […]

Reports
March 9, 2021

Q4 2023 CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and […]

Reports
January 14, 2021

Pacvue Q4 2020 CPC Report

Amazon Ad Performance Metrics for the 2020 Holiday Season  ‍ How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends? Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the […]

Reports
December 8, 2020

2020 Cyber 5 CPC Report

Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward?   Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]

Reports
October 22, 2020

Prime Day 2020 CPC Report

In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]

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