Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the add-search-to-menu domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/web/wp/wp-includes/functions.php on line 6121
Q4 2023 CPC Report: Retail Media Benchmarks Q4 2023 CPC Report: Retail Media Benchmarks - Pacvue

Now Available: Pacvue's Q1 2025 Retail Media Benchmark Report - See how your brand compares.

Download Now
[ivory-search 404 "The search form 11130 does not exist"]

Q4 2023 CPC Report: Retail Media Benchmarks

  • March 9, 2021
Q4 2023 CPC Report: Retail Media Benchmarks

Dive into the performance data for Amazon, Walmart, and Instacart in our quarterly benchmark report, which compiles eCommerce advertising data from thousands of brands across every major product category. Some top highlights from the end of 2023 include Walmart revealing its “search by use case” capability, retailers releasing their own AI tools for search, and Instacart incorporating Chat GPT with proprietary AI models.  

The Q4 2023 CPC Report includes:  

  • A letter from Pacvue’s President Melissa Burdick  
  • Amazon, Walmart Connect, and Instacart Benchmarks  
  • Amazon Category Benchmarks  
  • Holiday 2023 Recap  
  • EU Amazon Benchmarks

Download now to see how your brand’s performance compares across cost-per-click, click-through rates, ROAS, average daily spend, cost-per-acquisition, and conversion rates for the past five quarters.


Awards & Recognitions

Amazon AdTech Reseller Badge