About the Author

Pacvue
Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.

2024 Prime Day Benchmark Report
Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.

AmerCareRoyal Optimized Weekend Performance and Cut Daily Ad Spend By 50%
Find out how AmerCareRoyal reduced bids by 60% during the weekends and increased ROAS by 15%.

Strategies for Getting Started with Amazon DSP Advertising
Learn how Amazon DSP Advertising enables brands to target new-to-brand customers, drive traffic, and customize ads for advanced targeting.

May 24 Retail Media Roundup
Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments. This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024
Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

May 17th Retail Media Roundup
From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers
Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

May 10th Retail Media Roundup
Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens
Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Duracell recovers $1M+ revenue in 6 months with Pacvue’s Revenue Recovery service
Find out how Duracell recovered over $1 million of otherwise lost revenue within six months with Pacvue's Revenue Recovery service.

Q1 2024 CPC Report: Retail Media Benchmarks
Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.




Awards & Recognitions






