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About the Author

Pacvue

Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

Strategy & Trends
Read time 3 minutes
September 9, 2024

Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors

Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.

Data & Insights
Strategy & Trends
July 31, 2024

2024 Prime Day Benchmark Report

Explore 2024 Prime Day data, insights, and expert analysis. See how your brand compares across ad types and categories plus tips for future sales events.

AmerCareRoyal Case Study
Budget Manager
Commerce Automation
CPG

AmerCareRoyal Optimized Weekend Performance and Cut Daily Ad Spend By 50%

Find out how AmerCareRoyal reduced bids by 60% during the weekends and increased ROAS by 15%.

Strategy & Trends
Read time 5 minutes
May 30, 2024

Strategies for Getting Started with Amazon DSP Advertising 

Learn how Amazon DSP Advertising enables brands to target new-to-brand customers, drive traffic, and customize ads for advanced targeting.

Retailer News
Weekly Recap
Read time 3 minutes
May 24, 2024

May 24 Retail Media Roundup

Keeping up with the ever-changing retail media landscape can be a challenge, right? Don’t worry! Pacvue has your back with our Weekly Retail Media Roundup, ensuring you stay informed on the latest trends and developments.  This week, Amazon launched a new ad tech tool to help publishers measure third-party data, while Target announced modest growth […]

Retailer News
Strategy & Trends
Read time 6 minutes
May 20, 2024

How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024

Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.

Retailer News
Weekly Recap
Read time 4 minutes
May 17, 2024

May 17th Retail Media Roundup

From Amazon’s new interactive ad formats to Walmart's significant eCommerce growth and a guide to prepare you for Prime Day, catch up on the latest in this Weekly Retail Roundup.

Product Updates
Retailer News
Strategy & Trends
Read time 7 minutes
May 17, 2024

Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers

Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.

Retailer News
Weekly Recap
Read time 4 minutes
May 10, 2024

May 10th Retail Media Roundup

Catch up on this week's retail media news featuring new collaborations, Gen AI's influence on STV, and trends shaping Prime Day 2024

Retailer News
Strategy & Trends
Read time 4 minutes
April 24, 2024

Kroger Marketplace: Innovations in Measurement and Digital Smart Screens 

Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.

Commerce Automation
Consumer Electronics
Revenue Recovery

Duracell recovers $1M+ revenue in 6 months with Pacvue’s Revenue Recovery service

Find out how Duracell recovered over $1 million of otherwise lost revenue within six months with Pacvue's Revenue Recovery service.

Data & Insights
Strategy & Trends
April 11, 2024

Q1 2024 CPC Report: Retail Media Benchmarks

Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.

Awards & Recognitions

Amazon AdTech Reseller Badge