About the Author
Jovan
Pacvue Q4 2020 CPC Report
Amazon Ad Performance Metrics for the 2020 Holiday Season How did the COVID-19 pandemic and are scheduled Prime Day affect ad performance in Q4 2020? How should you adjust your Amazon ad strategy based on these trends? Between Prime Day, Cyber 5, holiday shopping, and household necessities, it was an action-packed end to the […]
2020 Cyber 5 CPC Report
Results from Black Friday & Cyber Monday Did the massive e-commerce growth in 2020 extend into the vital holiday shopping period? How should the ad performance during Cyber 5 2020 inform your ad strategy moving forward? Get a first look at Amazon Advertising performance during the 2020 Black Friday to Cyber Monday holiday shopping […]
Cyber 5 Performance: Results from Black Friday & Cyber Monday
Amazon metrics from the 2020 holiday season revealed major shifts in customer behaviors. See the trends and get insights you can leverage to optimize your eComm advertising strategy. Summary Amazon metrics from the 2020 holiday shopping season revealed major shifts in customer behavior. In this webinar, you’ll get insights you can leverage to optimize your […]
Amazon DSP: How to integrate the ad type into your Amazon Advertising Strategy
Go beyond keywords and engage high-value audiences with Amazon DSP. Learn how to automate and optimize DSP campaigns, complement your existing programs, and which categories get the most benefit from DSP. Summary With Amazon DSP (demand-side platform), go beyond keywords and build awareness with the audiences most likely to engage with your brand. This webinar […]
2021 Planning Guide: New Year, New Plan
Ecommerce Ad Strategy Best Practices for a Transformative Year One of the most transformative and disruptive years for eCommerce is over. How should you revise your 2021 eCommerce advertising to respond to the aftermath and plan for future disruptions? What will the 2021 advertising landscape look like? Companies that were able to ride the […]
Top Five Best Practices for Your Instacart Campaigns
Capture Instacart’s growing online grocery shopping market How can your brand take advantage of the massive growth in online grocery marketplaces? With consumer shopping behavior continuing to change drastically in response to COVID-19 and with no signs of slowing down, online advertisers must work hard to adjust their marketplace strategies. Instacart saw incredible growth […]
Instacart Advertising Guide for Alcohol Brands
Learn how to optimize alcohol eCommerce and build brand awareness on Instacart Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers? 2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial […]
Holidays 2020 – Get Ready for Black Friday and Cyber Monday
Practical tips for a profitable Cyber 5 and holiday shopping season, including how to do data tracking, ensuring sufficient inventory, and optimizing your ads. Summary Cyber 5 deals can be a game-changer for your brand. This webinar offers practical tips for a profitable holiday shopping season, including data tracking, ensuring sufficient inventory, and optimizing your […]
Q3 2020 CPC & Prime Day Reports: Learnings to Apply for the Upcoming Holidays
Quarterly Amazon ads trends around CPC, CPA, and ROI, how brands can navigate growth of online demand, and how Prime Day can help brands prepare for Cyber 5.
Prime Day 2020 CPC Report
In 2020, online shopping behavior changed dramatically in response to COVID-19. How should your brand respond to these changes? As Amazon made adjustments in response to the COVID-19 pandemic, advertisers adapted to an unconventional Prime Day 2020. With Prime Day moved to Q4 and serving as the holiday shopping season’s kickoff event, expectations were somewhat […]
Q3 2020 CPC Report: Increased Costs and Competition for Amazon Ads
Amazon Advertising Insights to Guide Your eCommerce Strategy 2020 was an unprecedented year for eCommerce advertising with COVID-19 and changes to US spending habits affecting the industry. How should these changes factor into your eCommerce strategy moving forward? With consumers continuing to turn to eCommerce for their shopping needs, online advertisers have invested heavily on […]
The New Commerce Conference: All Things Instacart
Strategies on how to get started with Instacart advertising, and how to harness the power of Instacart to promote your brand or product. Summary Instacart is booming. It experienced exponential growth in 2020 and 63% of Instacart customers plan to use the service even more in the future. This translates to major opportunities for brands […]
Awards & Recognitions
