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Instacart Advertising Guide for Alcohol Brands

  • November 11, 2020

Learn how to optimize alcohol eCommerce and build brand awareness on Instacart

Online grocery shopping is the future. How can your alcohol brand leverage Instacart’s growing audience of online shoppers?

2020 has changed the way we live, shop, and work, bringing both challenges and opportunities for brands and companies. One marketplace that has seen substantial growth is the grocery delivery and pick-up service Instacart, a service that allows customers to order groceries online and have their shopping done by a personal shopper.

Despite the increase in online grocery shopping, the alcohol category remains under-penetrated due to a mix of advertising regulations and a lack of brand awareness.

Download our “Instacart Advertising Guide forAlcohol Brands” to navigate the new eCommerce opportunities offered to alcohol brands.

Our guide to advertising alcohol brands on Instacart will show you:

  • Where Instacart alcohol delivery is available, including regulations and types of retailers
  • Current market size and opportunities for brands on the platform
  • States you can advertise Featured Products
  • Practical tips and optimizations for brands getting started

…and more! Download the guide now.

Instacart Advertising Presents Massive Opportunity for Alcohol

What does the online grocery shopping industry look like after the effects of the COVID-19 pandemic? How will alcohol regulations and retailers affect growth in the future?

Online alcohol sales grew 22% YoY in 2019, resulting in $2.6 billion in sales in theUS.

Instacart is now available in over 25 thousand stores, offering delivery to 85% of US households. This presents an opportunity for alcohol delivery in 23 states and Washington D.C.! 

Read the full guide to Instacart advertising for alcohol brands to gain a full market snapshot, understand the challenges facing your industry, and see the opportunities available to you.

Learn Instacart Optimization Tactics for Alcohol Brands

Which states allow Feature Product advertising? Which Instacart ad types offer the most opportunities?

Our team of advertising experts bring decades of experience to help you simplify the complex strategies and regulations associated with alcohol advertising on eCommerce channels. In this detailed guide, you’ll learn:

  • How to get into your customers’ previous orders list
  • The benefits of Featured Products vs paid search results
  • Which alcohol categories and ad types currently have the least competition
  • How to get your products noticed on a growing platform and build your share of voice
  • Instacart optimization strategies for PPC campaigns

Nearly 50%of first-time online grocery shoppers in 2020 plan to continue shopping online in the future. Your brand has the opportunity to build share of voice with this valuable market while competition is still low.

Don’t wait to get started with Instacart advertising. Fill out the form to the right to gain vital tips for testing out advertising on Instacart.

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