Hit replay on “Prime Day Curveballs: How to Hit Performance Out of the Park in 2025,” a virtual roundtable discussion led by industry experts Melissa Burdick and Andrew Lipsman. As Prime Day extends to a four-day event in 2025, brands face new opportunities and challenges to optimize their commerce strategies amid an evolving economic landscape. During this recording of our interactive virtual roundtable, you can gain:
- Insights from Melissa and Andrew on how brands can effectively navigate the longer shopper window
- Strategies for adapting to current economic conditions
- How to maximize performance during one of the biggest retail moments of the year
Our Panelists

Andrew Lipsman
Founding Advisor & Strategist, Colosseum Strategy

Melissa Burdick
President & Co-Founder, Pacvue

Luke Balestri
Business Solution Partner, Pacvue