Tag: Strategy & Trends
2 min read5 Must-Knows Before Prosper Show 2024
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
4 min readAmazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
3 min readWalmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
4 min readBlack Friday and Cyber Monday: Key Trends and Insights from Europe
Cyber 5 took on a new look this year in Europe with Amazon kicking off its Black Friday Deals a week before Black Friday. The extended 11-day deal period followed the trend set by Amazon to increase the number of deal days, such as its addition of a second Prime Day this year. Brands took […]
3 min readInsights from Cyber Monday 2023
The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday. Following Adobe’s report of a record-breaking Black Friday sales event, reaching $9.8 billion, expectations for Cyber Monday were notably heightened. As we explore the initial data, Cyber Monday exceeded […]
4 min readInsights from Black Friday 2023
The turkey has been devoured, the games have concluded, and a new era of Black Friday is upon us. Gone are the days of braving the early morning chill and camping outside stores for Black Friday deals. The era of in-person bargain hunting has transformed into a more convenient and digital experience, all from the […]
4 min readFinal Prep for Cyber 5 2023: Quick Tips for Brand Success
Cyber 5 is just around the corner, and while you likely have your strategy in place, don’t forget to take into account these last-minute tips and tricks. Leveraging the trends from Cyber 5, 2022 is a great place to start. In 2022, advertisers spent slightly less on Black Friday, with more budget being spent throughout […]
12 min readCMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target
Keeping the complexities of marketing channels in mind, Glossy+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Glossy+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s […]
5 min readInsights from Prime Big Deal Days
With the holiday shopping season starting earlier and earlier, Amazon kicked off its two-day Prime Big Deal Days event for the second year in a row on October 10-11. Previously known as the Prime Early Access Sale in 2022, the second Amazon Prime sale of the year allowed Prime Members to start holiday shopping earlier this year […]
2 min readHow are Brands Using AMC? Best Practices and Use Cases
The Amazon Marketing Cloud, or AMC, is an extremely valuable tool for helping eCommerce sellers advertise their products on Amazon. However, many people do not utilize the AMC to its fullest extent and are missing out on practices that can grow their businesses. What is AMC? To better understand AMC, we must first define what […]
5 min readHow to Deliver Precise Audience Targeting for Amazon Advertisers
For enterprise brands and agencies, the quest for precise audience targeting via Amazon DSP has been an ongoing challenge. In a sea of potential customers, how do you ensure that your ads reach the right people, at the right time, with the right message? The lack of a reliable solution often leads to wasted resources, […]
3 min readSubscribe and Save (and Succeed): Navigating Common eCommerce Pitfalls
In the ever-adapting realm of eCommerce, Amazon’s Subscribe and Save program stands out as a golden ticket for brands. It’s an invitation to build customer trust and assure consistent revenue. However, like any golden ticket, it comes with its unique set of puzzles for sellers and media buyers. Here are the two biggest problems eCommerce […]
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