Tag: Strategy & Trends
4 minutes6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads
How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.
5 minutesHow CPG Brands Can Win Grocery and Convenience Retail Media with Instacart
CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.
3 minutesUse Gopuff Advertising to Reach Instant Needs Shoppers
Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.
9 minutes5 Reasons Amazon DSP is a Powerful Tool for Any Advertiser
Amazon’s Demand Side Platform (DSP) is not just for brands selling on Amazon.
4 minutes2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
8 minutesEverything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
5 minutesHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
6 minutesImprove ROAS with Amazon Product Targeting vs Keyword Targeting
Differences between Product Targeting and Keyword Targeting on Amazon, how to leverage product targeting to achieve strategic objectives, and more.
5 minutesTest & Learn Amazon Advertising: 6 Use Cases to Try
Use cases based on real Pacvue users taking advantage of the Pacvue Test & Learn framework from our Strategic Consulting team.
8 minutesHow Amazon Retail Promotions Affect Marketing Metrics
Let’s look at the two main types of Amazon Retail promotions, see how they affect metrics differently, and discuss the benefits of each deal type.
4 minutesOverview and Benefits of Advertising Optimization Rules
Best practices for using optimization rules.
4 minutesCriteo Fast 5: Facts to Know and Recommendations
Here are five things you need to know about Criteo Retail Media advertising campaigns, along with five recommendations from our strategic consulting team.
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