Tag: Strategy & Trends
6 minutes
How to Boost Your Amazon Prime Day Advertising Strategy Using DSP with Search Ads: The Ultimate Guide for 2024
Boost your Amazon Prime Day advertising strategy in 2024 by combining DSP with search ads. Discover how to attract new-to-brand customers, boost conversions and increase ROAS.
7 minutes
Leverage Brand Term Targeting to Increase Visibility, Grow Market Share, and Capture New Customers
Learn how Brand Term Targeting can strengthen your brand's category dominance, reach new customer segments, and uncover insights to optimize campaigns seamlessly.
2024 Amazon Prime Day Prep Guide
Start preparing your brand or agency for Prime Day 2024. Here's a checklist of everything you need to do before, during, and after the event.
9 minutes
Trends in AI, Social Commerce, and Connected TV that will Shape Amazon Prime Day 2024
Explore Prime Day 2024's top trends, from AI-driven personalization to social commerce and connected TV. Learn how your brand can leverage these opportunities to engage with audiences effectively.
7 minutes
How to Discover, Create and Target Amazon Marketing Cloud Audiences with Pacvue
Discover how to boost your ad campaign performance with Pacvue’s automated insights from Amazon Marketing Cloud audiences.
4 minutes
Kroger Marketplace: Innovations in Measurement and Digital Smart Screens
Discover how Kroger is leveraging first-party data to track and measure incrementality, while also personalizing the in-store experiences through digital smart screens.
7 minutes
Top Strategies to Win Amazon Prime Day 2024
Amazon Prime Day 2024 is quickly approaching. Although the dates have yet to be confirmed, Prime Day will likely fall in the middle of July. Last year, the 48-hour Prime Day window marked the largest event to date, with U.S. sales hitting a staggering $12.7 billion, a notable 6.1% increase from the previous year. […]
Q1 2024 CPC Report: Retail Media Benchmarks
Explore performance data from Amazon, Walmart Connect, and Instacart, highlighting trends and benchmarks across the marketplaces.
7 minutes
Reach New Audiences with Amazon Streaming TV and Sponsored TV
Streaming TV and Sponsored TV campaigns enable advertisers to engage with audiences across their shopping and entertainment journeys, with many brands already achieving success through these channels. Leveraging the right technology to launch and manage video campaigns can significantly optimize reach, making it a game-changer for brands. According to Insider Intelligence, over 115 million households […]
7 minutes
Navigating the Road to Revenue Recovery
Amazon’s influence on the retail media landscape is undeniable, boasting about 9.7 million sellers globally. This vast number underscores both the platform’s global reach and its intensely competitive environment. Among these sellers, over 150,000 rake in annual sales exceeding $100,000, affirming Amazon as the premier platform for accessing a significant pool of medium to large […]
4 minutes
Top 5 Sessions You Can’t Miss at Prosper Show 2024
With over 35 amazing sessions at Prosper Show, there's a lot to explore. We've handpicked five of our favorite sessions leading up to 'The Marketplace Seller Event of the Year'.
3 minutes
5 Must-Knows Before Prosper Show 2024
Get ready for Prosper Show 2024 at Mandalay Bay in Vegas. Learn the five must-knows before diving into the ultimate Marketplace Seller Event of the Year.
Awards & Recognitions
