Tag: Strategy & Trends
3 minutesHit the Ground Running in January
The rise of retail media will dominate in 2022, so you’ll want to hit the ground running in January and begin planning your budgets for it now.
4 minutesHarnessing the Growing Power of Retail Media in 2022
In this blog, we highlight everything from ad formats to building an omnichannel strategy and creating a loyal consumer base, all using the power of retail media.
5 minutesKey Learnings from Cyber 5 2021
The data is in, and it shows that Black Friday and Cyber Monday have informally become terms for a months-long deal event. Check out some of this year's top performance trends.
7 minutesAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
4 minutesOptimization Tips Using Pacvue for Cyber 5 and the Holidays
The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.
5 minutesCoping with Q4 Headwinds
Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.
1 minuteSetting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
4 minutesAdvanced Techniques to Grow Your Business Using Sponsored Display
Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.
7 minutesHow to Localize Your Product Listings on Amazon Europe (And Why You Should!)
Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.
5 minutesQ3 2021 CPC Report Recap
See what's new with Amazon Advertising, Pacvue, and a deep dive into the Q3 2021 CPC Report.
7 minutesWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
3 minutesPacvue Integrates with Amazon Marketing Cloud for Data-Driven Discovery
Pacvue now integrates with Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard and a collection of standard, visualized reports.
Awards & Recognitions
