Tag: Retailer News

July 18, 2022

Key Insights and Tips from Amazon Prime Day 2022

Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.

Announcing General Availability of Pacvue for Kroger On-site Advertising

Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.

Instacart Brand Pages: Everything We Know So Far

Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.

How to Prepare for Walmart Connect Second-Price Auction

This post is all about how a second-price auction on Walmart Connect works, how it affects advertisers, and some best practices on how to win second-price auctions.

Retailer News

2 minutes

May 26, 2022

New Changes Made to Search Relevancy on Walmart Connect

Items no longer need to rank in the top 128 positions organically on Walmart Connect. This post is about the recent changes made to search relevancy and what it means for brands.

Activating ICIP Data: A Brown Bag with Instacart

Pacvue’s President, Melissa Burdick hosted a webinar on the Instacart Customer Intelligence Platform (ICIP), and how to leverage insights to keep customers coming back for more.

Retailer News

2 minutes

November 17, 2021

Updates to Instacart Ads Library Manager

Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.

Retailer News

4 minutes

November 2, 2021

Amazon Sponsored Display Ads for Twitch

Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.

Retailer News

4 minutes

October 1, 2021

Walmart Connect Sponsored Products API Update

Walmart Connect has several exciting updates to its Sponsored Products API, starting with an entirely new omni-channel platform that serves customers’ needs more efficiently.

Drive Brand and Product Discovery Using Amazon Posts (beta)

Amazon Advertising’s Posts, currently in beta, is a unique way to help drive brand and product discovery with curated lifestyle images in a shoppable feed on Amazon.

Retailer News

2 minutes

May 3, 2021

The CitrusAd Grocery Network Unleashes Retail Media Opportunity

The CitrusAd Grocery Network encompasses more than 23,000 stores and represents $180 billion in omnichannel sales, including both local favorites and well-known national retailers.