Tag: Strategy & Trends

Q&A: eCommerce Tips for the Beauty Industry
Rina Yashayeva, VP of Marketplace Strategy at Stella Rising, talks about how the beauty industry has changed, and what brands can do about it.

Where eCommerce Stands for the Remainder of 2020
Beyond the broad trends, we looked at several categories’ effects from COVID and their outlook for the remainder of the year.

How to Get Started With Walmart Advertising
Here is a checklist of things to consider as you launch advertising campaigns on Walmart.com.

CommerceLive Recap: How the Beauty Industry is Adapting
Takeaways from the CommerceLive session “Back to Basics: What to do When Consumers Shift from Luxury to Necessity.”

How Brands can (and should) use Amazon Posts in 2020
Amazon Posts allows brands to use curated photos and visual content to engage shoppers and promote products.

How to Grow Your Walmart.com Sales With 2-Day Delivery
We’re here to explain what exactly Walmart’s fast delivery program entails, benefits, and how to get started.

Top 5 Mistakes to Avoid with Walmart Advertising
These mistakes cost advertisers potential shoppers, higher CPC on their campaigns, lower visibility of their products, and an overall lower ROAS.

Why Video Needs to Be Part of Your Amazon and Walmart Marketing Strategy
Video in digital marketing has exploded in both ubiquity and popularity among consumers around the world over the past few years.

Top Five Things to Know About Walmart Advertising
Advertising on Walmart? Here're the top 5 things that brands and advertisers should know.

Retail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive

Walmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.

Invest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.




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