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Inside Retail Media: 1-on-1 with Walmart Connectâs Diana FinsterÂ
In this exclusive one-on-one conversation, Pacvueâs Melissa Burdick sits down with Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect, as part of Pacvueâs 2025 âInside Retail Mediaâ interview series to explore how brands can maximize their reach and impact.Â
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Inside Retail Media: 1-on-1 with GroupMâs Sam BukowskiÂ
In this exclusive âInside Retail Mediaâ interview, two women at the forefront of retail media, Pacvueâs President Melissa Burdick and GroupMâs Global Head of Commerce Sam Bukowski, break down the trends shaping 2025.Â
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Inside Retail Media: 1-on-1 with Cara Pratt, SVP at KrogerÂ
In this exclusive oneâonâone conversation, Pacvueâs Melissa Burdick sits down with Cara Pratt, SVP of Kroger Precision Marketing at 84.51°, as part of Pacvueâs 2025 Inside Retail Media interview series to explore what advertisers need to know for the year ahead.
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Exclusive First Look: Samâs Club & Pacvue Expand with On-site Advertising
Sam’s Club advertising: how to get started on samsclub.com with Pacvue’s new Sam’s Club advertising platform.
Prime Day Levers and Strategies for 2022
Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.
How To Optimize Your Full eCommerce Business for Prime Day
How to find (and fix) gaps in your product detail pages, inventory best practices to reduce out-of-stock issues, how to prepare your entire eCommerce team for Prime Day, and more.
How To Create World Beating Conversion Rates Through Sales Persuasion Techniques
8 sales persuasion methods to apply to your Amazon product pages and why conversion rate optimization is critical to your financial success.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Bloomberg Technology Interview: April 2022
Pacvue Co-founder and President Melissa Burdick joins Emily Chang to unpack Amazon’s earnings as the retail giant’s shares tumbled with its forecast miss and with inflation eating into the low-margin business.
Q1 2022 CPC Report: Helium 10 + Pacvue Performance Data
We’re bringing you Q1 2022 Amazon, Walmart, and Instacart advertising data from Pacvue and Helium 10 to help brands make sense of the current trends and key drivers in the retail media ecosystem. Summary Whatâs new with Amazon advertising? Pacvueâs President and Co-Founder, Melissa Burdick, is joined by Ben Aldern, Staff Data Analyst at Helium […]
Uncover Omnichannel Growth on Walmart and Amazon
Learn unique attributes between the Walmart and Amazon marketplaces, best practices for growth & creating a holistic eCommerce strategy, and more. Summary The two retail giants Walmart and Amazon may have a lot in common, but their eCommerce marketplaces offer some distinct opportunities for sellers looking to reach new customers, grow market share, and increase […]
Whatâs New in Amazon Ads: Q1 2022
Together with Carlos De Almeida, Senior Account Manager at e-Comas, we walk through the latest features and advances in advertising that Amazon rolled out in Q1 2022.
Budget Reconciliation
Pacvue COO Mindy Fashaw and Account Director Riku Laitasalo kicked off our brand new series: The Pacvue Approach to eComm Strategy with a budget reconciliation 101.
Top 10 Learnings from Expo West
Pacvue’s top 10 learnings from Natural Products Expo West, including current challenges and opportunities facing the industry, what natural and organic industry need to know to be successful in 2022, and more.
Pacvue Fireside Chat: Finding Success and Opportunity on Amazon
Freddie Sexton, Co-Founder & Chief Strategy Officer at Toucan Advisors, LLC, shares his thoughts on how could brands find success on #Amazon. He also walks us through what metrics are the most meaningful for brands in different life cycle stages.
Awards & Recognitions
