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Can a members-only model enhance retail media success?
In Pacvue’s latest Inside Retail Media interview, Melissa Burdick and Harvey Ma (VP & GM at Sam’s Club Member Access Platform) explore how the retailer’s warehouse club environment delivers bottom-line impact to brands and agencies by:
- Restricting transactions to members, which improves data measurability & transparency
- Connecting advertisers with new audiences—71% of members who click Scan & Go ads are incremental in reach!
- Investing in generative AI & machine learning to reduce errors and empower workers
Watch the full interview now!
