In response to the evolving ecommerce landscape, Instant Pot Brands made the strategic decision to bring retail media management in-house—enabling greater agility, real-time optimization, and the ability to quickly act on live insights to drive growth. The leading consumer products company partnered with Pacvue to help with this transition and reinvigorate growth across key retail channels. With Pacvue’s platform and expert guidance, Instant Pot Brands drove significant impact, including a 260% increase in ad-attributed sales, a 22% higher conversion rate, 54% higher ROAS, and 102% higher share of voice.
+260%
increase in Sales
+22%
increase in Conversion Rate
+54%
increase in ROAS
+102%
increase in Share of Voice
The Challenge
Instant Pot Brands was navigating an increasingly competitive landscape, especially across Amazon, Walmart, and Target’s digital marketplaces. They needed an end-to-end solution that would empower them to take their retail media operations in-house and drive performance lift at scale.
Pacvue’s platform and expertise have been instrumental in transforming our retail media strategy. We now have the tools and insights we need to effectively manage our campaigns in-house and drive significant growth across key marketplaces. The results speak for themselves – we’ve seen a dramatic improvement in sales, conversion rates, and overall return on ad spend.
The Solution
With Pacvue’s Managed Onboarding, Instant Pot Brands seamlessly transitioned to in-house management of their retail media programs. A thorough approach, including Pacvue’s expert guidance and activation of advanced capabilities within the Pacvue platform, was employed to empower the Instant Pot Brands’ team to take control of their retail media strategy. This included:
- A comprehensive data integration of Instant Pot Brands’ existing campaigns into the Pacvue platform, provided a centralized hub for managing and analyzing campaign performance across Amazon, Walmart, and Target.
- To identify areas for improvement, Pacvue conducted a strategic audit of Instant Pot Brands’ campaign performance. This thorough analysis provided the foundation for developing actionable recommendations to enhance their retail media program across all retailers.
- The Pacvue team helped Instant Pot Brands activate critical workflow automation and optimization capabilities, helping them save time, improve performance, and better align with best practices. This included enabling Pacvue’s Budget Manager, activating Pacvue’s Automated Rules, applying Pacvue’s Dayparting Scheduler, and implementing Pacvue’s Advanced Tagging – capabilities designed to help the Instant Pot Brands’ team save time and drive performance at scale.
- Additionally, the Pacvue team facilitated a complete campaign restructuring plan and created a custom playbook for new campaign activations, outlining strategies including single-ASIN campaigns and increased investment in exact and phrase match ad groups.
- To ensure a smooth knowledge transfer and empower the Instant Pot Brands team to successfully manage campaigns in-house, Pacvue delivered a comprehensive training curriculum spanning Search, Display, Commerce, and Market Insights. These sessions equipped their team with both the strategic framework and tactical product knowledge needed to confidently manage and scale performance across channels.
Results
The partnership between Instant Pot Brands and Pacvue delivered substantial results.
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