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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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1 minutePacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
3 minutesAmazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
7 minutesSponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
5 minutesHow to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
8 minutesWhat Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
5 minutesInvest Smarter on Prime Day: 4 Marketing Strategies
On Prime Day, more ad spend drives up prices, so in order to win, advertisers will need to invest more – and smarter – than usual.
3 minutesTop 5 Learnings from Salsify’s DTS 2019
Pacvue President Melissa Burdick led a panel discussion on “Advertising on Amazon for Maximum Impact”
2 minutesWalmart Media Group Expands Sponsored Search Offering through Walmart Advertising Partners Program
Brands can tap into Walmart’s shopper footprint to get the the right sponsored ad experience, to the right shopper at the right moment through partners like Pacvue.
2 minutesRetail Dive: WSJ: Amazon tests private label pop-ups on product pages
from an article that originally appeared in Retail Dive
4 minutesHow to Use Amazon’s New Advertising Unit to Boost Your Business
The exciting new feature with the Sponsored Display ad is the ability to retarget shoppers who have viewed a detail page off of Amazon ad placements.
4 minutesBenchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
5 minutesHow to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
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