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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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2 min readKey Takeaways from the NYC E^Hackathon
David Zimmerman and Daniel Harris sit down to reminisce about their experience at the Hack, and their takeaways from the event.
6 min readTop Five Things to Know About Walmart Advertising
Advertising on Walmart? Here're the top 5 things that brands and advertisers should know.
3 min readExpert Advice: Seven Top eCommerce & Marketing Podcasts
We’ve turned to a few eCommerce experts to find out what they’re listening to regularly.
3 min readHow to Use Share of Voice Data to Optimize Your Ad Strategy
SOV covers both effective competitor research and brand health measurement, and it can provide a lot of insights into how to plan your ad campaigns.
6 min readGet Rich or Die Trying: Two Primary Approaches to Projecting your 2020 Amazon Marketing Spend
If, like many advertisers, you're in the midst of preparing for the challenge of projecting your ad spend and strategy for next year, we can help.
6 min readTop 6 Black Friday Cyber Monday Observations on Amazon
Another 5-day shopping extravaganza affectionately termed “Black Friday Cyber Monday” or “BFCM” for short has come and gone.
3 min readPacvue Presents at the Digital Transformers Summit 2019
Pacvue President Melissa Burdock to Host Panel on How to Advertise for Maximum Impact on Amazon
6 min readPrime Day 2019: Initial Insights
Some initial insights and impressions based on what we saw go down during Prime Day 2019 and our insider perspective on what this means
6 min readPrime Day Prep: 4 Strategies for the Day Of
In anticipation of another record-breaking sales event, Amazon advertisers are gearing up to get the most out of Prime Day.
2 min readBusiness Insider: Pacvue to Discuss Top Opportunities and Challenges of Amazon Advertising
Melissa Burdick will be speaking at the 2019 ANA Media Conference Presented by Quantcast
4 min readUnderstanding the Challenges of Amazon Marketing Optimization
Amazon requires an increasingly high level of active, real-time campaign management, putting a lot of pressure on brands and marketers to rise above the din.
6 min readWalmart’s Sponsored Products and How Brands Can Use Them
Walmart Sponsored Products are pay-per-click ads that appear in different locations on Walmart.com. Learn how they work, and how to leverage Sponsored Products to boost sales.
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