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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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3 min readOne Stop Shop: What Is It and How Is It Affecting Online Sellers in Europe
under certain circumstances, you can from now on opt to only register for VAT filings in one country, saving yourself the time and effort it takes to file for VAT in multiple count
3 min read4 Fast Start Strategies to Increase Walmart eCommerce Advertising
Whether you are just getting started with Walmart advertising or looking to increase spend on Walmart eCommerce, here are a few key strategies to get quick wins on Walmart.
4 min readThe Retail Ad Wars Are Heating Up: How Major Companies Are Leveraging The Amazon Playbook
Some of the largest businesses looking to break further into this space are Walmart, Instacart and Target.
3 min readEarly Insights from Prime Day 2021
Consumer demand was higher than ever, CPCs were up dramatically, and advertisers tested new media opportunities.
3 min read4 Quick Wins for Amazon eCommerce Advertising
A few steps you can take to get quick eCommerce wins on Amazon.
3 min read6 Tips to Grow Sales with Amazon Sponsored Brands Video Ads
How to leverage SBV to differentiate your products from the competition and educate new customers, ultimately growing sales.
3 min readHow CPG Brands Can Win Grocery and Convenience Retail Media with Instacart
CPG brands looking for new ways to grow brand awareness, increase repeat purchase behavior, and cross-sell should all take advantage of convenience retail media.
2 min readUse Gopuff Advertising to Reach Instant Needs Shoppers
Now, thanks to our integration with the CitrusAd open API, marketers can manage their Gopuff Sponsored Product and Sponsored Search campaigns directly in Pacvue.
7 min read5 Reasons Amazon DSP is a Powerful Tool for Any Advertiser
Amazon’s Demand Side Platform (DSP) is not just for brands selling on Amazon.
2 min read2021 EMEA Marketplace Trends and Data Insights
Current data trends and how to develop marketplace-specific content that converts.
6 min readEverything You Need to Prepare for Amazon Prime Day 2021
Everything you need to know to prepare for and see the best return on your advertising during Amazon Prime Day 2021.
3 min readHow Agencies Should Leverage Amazon DSP
Looking to increase the ad placement opportunities you can deliver and provide more tailored, targeted campaigns for your clients? Amazon DSP campaigns can be a good choice.
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