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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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5 min readAmazon Search and Display: Better Together
Many brands are seeing huge success when combining Amazon sponsored ads and display advertising in an effective strategy to reach new audiences and increase overall sales.
3 min readOptimization Tips Using Pacvue for Cyber 5 and the Holidays
The holiday season is finally here, so we pulled together a quick checklist for advertisers using Pacvue to maximize their campaign performance during the Cyber 5 holiday weekend.
2 min readUpdates to Instacart Ads Library Manager
Instacart announced a few substantial updates to its Library Manager as they recognize accurate and high-quality product content is key to a successful eCommerce strategy.
4 min readCoping with Q4 Headwinds
Supply-chain disruptions and other challenges such as commodity prices and out-of-stock issues have all impacted sellers in Q4. Here's what you can do to manage these constraints.
< 1 min readSetting Up Pacvue Before You Leave for Vacation
Planning on taking some time off? Here's a quick checklist of Pacvue settings that you may want to configure before leaving for vacation.
3 min readAmazon Sponsored Display Ads for Twitch
Amazon announced that it will start placing Sponsored Display ads, more commonly known as banner ads, inside Twitch livestreams.
3 min readAdvanced Techniques to Grow Your Business Using Sponsored Display
Learn how to dial up the impact of your Sponsored Display campaigns with targeting techniques and new custom creative solutions from Amazon Advertising.
4 min readHow to Localize Your Product Listings on Amazon Europe (And Why You Should!)
Localization goes beyond language translation and is critical to succeeding on European marketplaces. e-Comas takes a close look at what localization is and why it’s so important.
2 min readPacvue Joins Assembly to Build the Future of eCommerce
Pacvue joins Assembly, a connected eCommerce software and data platform, furthering our mission to build the future of eCommerce and help brands win.
4 min readQ3 2021 CPC Report Recap
See what's new with Amazon Advertising, Pacvue, and a deep dive into the Q3 2021 CPC Report.
5 min readWin Your Category: Make Smarter Decisions with Retail Media Triggers
Pacvue President & Co-Founder, Melissa Burdick, led an interesting session on the explosion of eCommerce and retail media at Advertising Week 2021 in New York City.
2 min readPacvue Integrates with Amazon Marketing Cloud for Data-Driven Discovery
Pacvue now integrates with Amazon Marketing Cloud and brings AMC data to life with a self-service dashboard and a collection of standard, visualized reports.
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