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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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3 min readShoptalk 2022 Recap: Social Commerce, Unified Retail Media, and More
Key takeaways from Shoptalk 2022 around current trends in retail media, social commerce, and the ever-growing need to consolidate data and improve retail capabilities.
3 min readKey eCommerce Takeaways from National Products Expo West
This year’s National Products Expo West conference was an opportunity for thousands of brands to showcase the best of their talent and innovations. Here's a recap from the event.
2 min readPacvue Becomes First Software Provider to Offer Advertising via Bol.com
The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace.
4 min readProsper Show Recap: Maximize Sales and Profitability with Walmart Connect
If you weren’t able to make the trip out to Las Vegas for the Prosper Show, here are some of the most interesting takeaways from Melissa Burdick's discussion on Walmart Connect.
2 min readPacvue Partners with Kroger Precision Marketing for On-site Advertising
Pacvue is ecstatic to be among the first three approved advertising partners working with Kroger to buy product listing ads on Kroger eCommerce sites.
3 min readVAT Changes in 2022: VAT Rates Worldwide, UK Regulations and More
The importance of observing VAT rate changes in western countries for eCommerce sellers is evident. Read more on changes that greatly impact VAT duties as well as profit margins.
3 min readTop Tips for Amazon Sellers
This blog covers campaign optimization practices for sellers, an overview of Amazon’s brand registry program, automating inventory management, and some of Amazon’s newest features.
5 min read4 Step Approach to Building an Amazon Advertising Strategy
Building an Amazon advertising strategy from scratch might sound daunting, but these four steps break it down.
10 min readHow to Sell on Amazon Canada
This guest post by AMZ Prep is all about the advantages of expanding to Amazon Canada, and how to get set up as a seller.
3 min readNew Repeat Purchase ROAS Widget in Pacvue
We are excited to announce the debut of our new Repeat Purchase Return on Ad Spend (ROAS) widget within the Pacvue Product Center.
3 min readWhat is Intelligent Marketplace Management?
In this blog, we discuss the need for a single source of truth in retail media and the benefits of an intelligent marketplace management solution.
< 1 min readNew Paid Search Audit Tool in Pacvue
Pacvue’s new Paid Search Audit tool is now live inside the Pacvue Advertising platform!
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