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Generating $56.2 billion in ad revenue last year, Amazon Ads captures 11% of the global digital advertising market—and that influence is reshaping how brands think about retail media.
As part of our Inside Retail Media interview series, Pacvue’s Melissa Burdick and Jeff Cohen, Principal Evangelist at Amazon Ads, explore the trends, tactics, and tools driving advertising success on the world’s largest online marketplace.
Watch the interview to learn:
- What role AI will increasingly play in the customer journey
- How to drive key business objectives with a test-and-learn mentality
- Why you should focus on intelligently applying the data you already have
Don’t miss this opportunity to discover how brands and agencies like yours can stay ahead of the retail media curve.
Watch the interview now!
