About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
How to Scale Your Retail Media Program
Eli Gurock, Senior Vice President of Marketplaces and Retail Media at Merge, chatted how brands can scale their retail media program with Pacvue’s Content Marketing Specialist Matt Abbruzzese.
3 min readWhat Price Localization Is and Why You Should Be Using It
This guest post highlights how price localization works and some tips you can use for your business as part of your localization strategy in any market around the globe.
3 min readKroger and Pacvue Expand with On-site Advertising
This blog gives an overview of Kroger, its advertising opportunities for brands, and the collaboration with Pacvue as an API Partner.
2 min readPacvue Named 2022 Sammys Award Winner for Organization of the Year
Award win highlights Pacvue's industry-leading eCommerce optimization solutions, ongoing success and innovative leadership.
[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
4 min read7 Best Practices for Successful Walmart Advertising
This blog covers Walmart Marketplace tips, including 7 best practices for successful Walmart advertising.
Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
4 min readKey Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
2 min readAnnouncing General Availability of Pacvue for Kroger On-site Advertising
Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.
2 min readAnnouncing Pacvue Commerce and Advertising Integration
Pacvue brands can now utilize the only solution in the market that fully integrates Advertising and Commerce for Amazon—Sales, Operations, Supply Chain, Finance, and Commerce.
4 min readTop 5 eCommerce Analytics Tools for Growth in 2022
Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.
2 min readPacvue Integrates Amazon Marketing Stream
Pacvue has integrated Amazon Marketing Stream to provide more detailed reporting, near real-time recommendations, and faster optimizations to improve campaign performance.
Awards & Recognitions
