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Pacvue

Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.

Strategy & Trends
Read time 4 minutes
October 17, 2022

2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success

This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.

Strategy & Trends
Read time 6 minutes
October 11, 2022

Instacart Advertising Strategy: A Complete Guide for CPG Brands

This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.

Employee Spotlight
Read time 5 minutes
September 26, 2022

Employee Spotlight: Nate Shurilla, Head of APAC

In this series, we will be spotlighting one of our newest employees, Head of APAC, Nate Shurilla, who leads sales and strategy for Pacvue in the Asian-Pacific.

Retail Media Q4 Campaign Recommendations

Q4 is right around the corner. Here are Criteo’s quick and dirty recommendations for how to make the most of your retail media dollars.

Strategy & Trends
Read time 5 minutes
September 21, 2022

How to Increase Visibility and Sales with Amazon Advertising Campaigns

This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.

Product Updates
Read time 3 minutes
September 15, 2022

First-to-Market Integration with Sam’s Club Member Access Platform (MAP)

This new partnership will empower Sam’s Club Members to better discover the brands and products they like most.

Data & Insights
Strategy & Trends
Read time 4 minutes
September 6, 2022

Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events

Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.

Strategy & Trends
Read time 5 minutes
September 1, 2022

How to Scale Your Retail Media Advertising Program

This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.

Strategy & Trends
Read time 6 minutes
August 16, 2022

8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales

This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.

Retailer News
Strategy & Trends
Read time 5 minutes
August 15, 2022

How to Map Amazon DSP Audiences to the Marketing Funnel

This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.

Winning With Walmart – Strategies for Success on Walmart Connect

Pacvue’s Walmart Customer Success Manager Wes Ryan shares strategies for success on Walmart advertising on Helium 10’s Winning With Walmart series.

Retailer News
Strategy & Trends
Read time 5 minutes
August 8, 2022

Using Amazon Marketing Cloud for Multi-touch Attribution

This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.

Awards & Recognitions