About the Author
Pacvue
Pacvue's unified commerce platform integrates retail media, commerce management and robust measurement tools into one solution.
3 min read2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success
This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.
4 min readInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
3 min readEmployee Spotlight: Nate Shurilla, Head of APAC
In this series, we will be spotlighting one of our newest employees, Head of APAC, Nate Shurilla, who leads sales and strategy for Pacvue in the Asian-Pacific.
Retail Media Q4 Campaign Recommendations
Q4 is right around the corner. Here are Criteo’s quick and dirty recommendations for how to make the most of your retail media dollars.
4 min readHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
2 min readFirst-to-Market Integration with Sam’s Club Member Access Platform (MAP)
This new partnership will empower Sam’s Club Members to better discover the brands and products they like most.
3 min readAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
3 min readHow to Scale Your Retail Media Advertising Program
This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.
4 min read8 Actionable Tips to Reduce Cart Abandonment on Amazon and Boost Sales
This guest post provides 8 tips for eCommerce businesses to reduce cart abandonment and increase sales on Amazon.
3 min readHow to Map Amazon DSP Audiences to the Marketing Funnel
This post highlights how mapping your Amazon audiences to where they live in the marketing funnel helps you better develop your overall ad strategy.
Winning With Walmart – Strategies for Success on Walmart Connect
Pacvue’s Walmart Customer Success Manager Wes Ryan shares strategies for success on Walmart advertising on Helium 10’s Winning With Walmart series.
3 min readUsing Amazon Marketing Cloud for Multi-touch Attribution
This post outlines how to more accurately measure holistic ad performance using Amazon Marketing Cloud.
Awards & Recognitions
