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Jovan
Hisense increased Walmart Advertising ROAS 71.8% with Pacvue
Overview Hisense is a major multinational manufacturer of electronics and appliances and one of the most popular TV brands in China. In early 2020, Hisense wanted to increase U.S. market share for its smart TVs. The Challenge When Hisense started advertising on Walmart, they immediately saw promising results that exceeded their expectations. Their campaigns on […]
OneStone used Pacvue to improve purchase rate by 10x for Essentia Water
Overview OneStone, a full-service eCommerce agency, used Pacvue to help Essentia Water, the best-selling alkaline water brand in the US, improve their Amazon DSP strategy. Through Pacvue and Amazon Marketing Cloud (AMC), OneStone justified increasing Essentia’s budget for a more robust Amazon DSP strategy. This allowed OneStone to create a more unified advertising approach which […]
Instinct increased ad sales 121% and grew their ROAS 33% on Amazon
The Challenge Instinct had previously employed only single-ASIN advertising campaigns with a limited number of keywords. They also knew that they had a large competitor in their primary category on Amazon, and they were consistently battling for #1 Share of Voice in the category, especially for certain high-volume keywords. The Solution In January 2020, Instinct […]
Sabra dives deep into Amazon campaign automation with Pacvue
The Challenge The hummus and other dips category is incredibly competitive on Amazon. Sabra knew they needed a more efficient way to reach their customers, but they also needed to pursue every touchpoint possible if they wanted to overtake their competitors in the category. That meant they needed to pursue a full-funnel approach, using all […]
Spectrum Brands achieved campaign scale and improved ROAS by over 200%
Overview Hear from Kristina Mueller, National Account Manager at Spectrum Brands, on how they use Pacvue Share of Voice reporting, Excel integration, and bid automation to power their eCommerce advertising. Also learn about how quickly they were able to get up and running with Pacvue and the support they’ve received along the way.
Tuft & Needle combats CPC spikes with Pacvue
Overview Tuft & Needle (“T&N”/TN.com) is a Phoenix-based company that is the pioneer and leader among direct-to- consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the customer sleep experience. T&N has served more than 1 million happy sleepers and […]
Reckitt boosted ROAS by 91% with Pacvue and AMC insights
Overview Reckitt, a leading consumer goods company, faced a challenge with their advertising strategy on Amazon. Enfamil®, a leading brand in the baby formula industry, wanted to increase its sales and brand awareness among new parents in the United States. The Challenge The current media mix was spread across search and display ad campaigns, but […]
Olly Multivitamins reduced CPC and improved campaign performance with automated dayparting
Overview Olly Multivitamins, a trusted leader in the Health & Wellness category faced a challenge with their campaigns going offline during peak shopping hours on Amazon, leading to missed sales opportunities and hindered performance in the multivitamin category. To address this issue, they implemented automated dayparting with Pacvue Amazon Stream data, enabling them to optimize […]
Leveraging Pacvue’s advanced tools, Oceanwing decreased ACOS by 33%
Overview Oceanwing, a leading digital advertising agency, partnered with a leading lighting brand to optimize its advertising performance on Amazon. By harnessing the advanced tools and features offered by Pacvue, Oceanwing implemented a comprehensive strategy to increase profitability and lower the Advertising Cost of Sales (ACOS), and improve organic ranking. This case study highlights the […]
Reckitt streamlines cross-retailer campaign advertising with auto campaign rules
Overview Reckitt, a leading consumer goods organization, encountered difficulties in consolidating and overseeing retail operations for a primary brand, Enfamil®, the #1 infant formula recommended by pediatricians. Reckitt needed a well-integrated approach to manage their campaigns across Amazon and Instacart. A solution that could centralize and streamline the management of their expanding products, including functions […]
NOTHING achieved a 64% sales increase and 95% ROAS improvement on Amazon across 5-European markets with Witailer and Pacvue
Overview NOTHING is a consumer electronics brand that was founded in 2021 in London England. The brand has quickly grown its product range from earphones to smartphones as well as expanded its geographic reach globally. They began selling on Amazon in late 2021 and took on Witailer to help scale their operations outside of the […]
Poméol achieved a +71% ROAS boost with dayparting and automation
Overview Poméol®, a French Health and Beauty Brand, needed to optimize its limited campaign budget post-Black Friday and Cyber Monday. By implementing dayparting and automation, Poméol maximized ad spend and drove sales ahead of the Christmas Shopping Period. Deeploy, a French Amazon Ads Advanced Partner Agency, leveraged the Pacvue Advertising Platform to execute an automated […]
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