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[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
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Amazon DSP: Tips for Success
Customers who are exposed to both Amazon Demand Side Platform (DSP) and Sponsored Products Ads are 5 times more likely to purchase than customers who are only exposed to Sponsored Products Ads. But what is Amazon DSP? What are some tips to create successful DSP campaigns? To help you answer these questions, we have Kyle […]
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Automation vs. Manual Optimization
When it comes to automation vs. manual control, our suggestion is to automate your campaign whenever possible to improve efficiency and limit human error. But even with a fully comprehensive automated program, you need eyes on the account regularly to audit for misalignments or opportunities that algorithms cannot see. “There’s no placement for human strategy, […]
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Prepping for Q4 and the Holiday Season
Q4 is just around the corner and Amazon sellers should already be prepping for “Turkey 5” (Thanksgiving/Black Friday through Cyber Monday) and the holiday sales season. Adam Hutchinson, Director of Marketing at Pacvue, interviews Nick Young, Co-founder at MarketplaceOps, on some insights and recommendations for sellers as consumers are predicted to begin shopping even earlier […]
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Exploring the Future of Retail Media with Jeffrey Bustos: Trends and Forecasts
Melissa Burdick, President & Co-founder of Pacvue, had a Halloween-themed discussion on retail media with Jeffrey Bustos, VP of Measurement, Addressability, & Data Center at IAB.
Takeaways From Amazon Prime Early Access Sale
Justin D’Angelo, Director Of Advertising at Retail Bloom, shared results and key takeaways from Amazon Prime Early Access Sale. He also provided some tips on how to prepare for Black Friday and Cyber Monday.
Retail Media Q4 Campaign Recommendations
Q4 is right around the corner. Here are Criteo’s quick and dirty recommendations for how to make the most of your retail media dollars.
Winning With Walmart – Strategies for Success on Walmart Connect
Pacvue’s Walmart Customer Success Manager Wes Ryan shares strategies for success on Walmart advertising on Helium 10’s Winning With Walmart series.
How to Scale Your Retail Media Program
Eli Gurock, Senior Vice President of Marketplaces and Retail Media at Merge, chatted how brands can scale their retail media program with Pacvue’s Content Marketing Specialist Matt Abbruzzese.
[Bloomberg Technology Interview] Amazon Prime Day 2022 Insights
Pacvue president and co-founder, Melissa Burdick, shares her key takeaways from Amazon Prime Day 2022, on “Bloomberg Technology.”
Amazon Marketing Cloud: Measuring to Win
Last-touch ROAS does have its place in performance analysis, but it shouldn’t be the end-all measurement for growth because it’s not measuring growth, it’s measuring efficiency. Now is the time to start measuring beyond ROAS.
Prime Day Levers and Strategies for 2022
Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.
Why Aggregators Need Ad Tech to Scale
Amazon and direct-to-consumer aggregators like Perch and Thrasio have become a hot new trend in the start-up world, raising nearly $7 billion in combined capital to acquire emerging Amazon sellers worldwide. Some pain points right now for aggregator businesses revolve around the sheer number of profiles and SKUs that these emerging sellers have accrued, many […]
Awards & Recognitions
