Tag: Strategy & Trends
5 minutesUnderstanding 1P Performance on Amazon: A Guide to Tracking Your Promotions Efficiently
Setting up promotional plans can help with seasonal sales, but consistent success with driving more awareness and conversions year-round requires analysis of your past successes.
4 minutesThe Rise of Retail Media in Europe: How Brands Can Grow Market Share with a Multi-Retailer Advertising Strategy
This blog covers how European brands should prioritize cross-retailer media by advertising on multiple retailers for wider audience reach, access to granular-level data, and more.
6 minutesHow Lead eCommerce Media Planners Can Boost Incremental Sales
A day in the life of a Lead eCommerce Media Planner at a holding agency managing a major CPG brand.
5 minutesEliminate Margin Leakage Automatically with Amazon Latitude
Brands are losing time and money to margin leakage issues on Amazon. See how Amazon Latitude helps eliminate common margin challenges and increase profitability.
8 minutes2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
5 minutesUsing Retail Media to Grow Brand Awareness
This blog covers retail media budgeting, the challenges that come along with it, and the solution to measure and maximize your brand awareness.
5 minutesHow eCommerce Directors Can Drive Revenue and Market Share Growth
A day in the life of a National eCommerce Director leading a major CPG brand.
5 minutesHow to Optimize Your Amazon Ads in the Lead-Out of the Holiday Season
This blog covers emerging opportunities in eCommerce advertising, strategies to build genuine connections with your holiday shoppers, and Pacvue’s best tips for Amazon ads.
4 minutesBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
5 minutesCookies Are Out, APIs Are in: The Major Sources of Ad Data in a Post-Cookie World
This guest blog post from e-Comas covers the major sources of ad data that brands should leverage in a post-cookie world.
4 minutesHow to Calculate and Improve Your eCommerce Product Profitability
This post covers how to calculate and improve the profitability of your eCommerce business.
5 minutes3 Popular Amazon PPC Ad Types and Online Retail Strategies for 2023
This post covers how paid search leads to better business results, the 3 types of PPC ads you should invest in, and 7 strategies that work on online retail platforms like Amazon.
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