Tag: Data & Insights
2 min readBloomberg Technology: What Does Amazon’s Q4 Earnings Mean for Advertising?
Pacvue's Co-Founder and President Melissa Burdick shared her insights on Amazon's Q4 earnings and advertising growth on Bloomberg Technology.
2 min readBridging the Gap: Connecting Retail and Commerce Data
Key strategies to align teams across enterprise data to drive short-term revenue growth and long-term brand growth.
3 min readGlobal Benefits of Amazon Marketing Stream for European Sellers
This blog highlights newly available features and benefits that global Amazon sellers can leverage with access to granular data, reporting insights, and recommendations via AMS.
5 min read2023 Industry Reflections: Looking Back and Ahead
Today, we are experiencing a shift towards seamless commerce. Consumers have high expectations, are increasingly using digital channels to shop, and value the convenience of frictionless transactions. Both retailers and manufacturers are building infrastructures that support these preferences. Brands are also coping with the industry shift away from third-party data, forcing more attention closer to […]
3 min readBudget Calendar Insights: A Dash of Insights Goes a Long Way
Pacvue's Budget Calendar Insights can eliminate the pain points in campaign management and transform them into opportunities for increased sales and traffic.
3 min readTakeaways from Amazon’s Prime Early Access Sale 2022
This post covers quick takeaways from Amazon's inaugural two-day Prime Early Access Sale event.
7 min readHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
3 min readAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
5 min readA Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
4 min readKey Insights and Tips from Amazon Prime Day 2022
Our biggest takeaways from Amazon Prime Day 2022, including Search and DSP advertising, as well as some key tips and tricks for future planning.
2 min readQuick Tips for Amazon Prime Day 2022
This post walks through some key points to pay extra attention to and how Pacvue tools can help make Prime Day 2022 prep easier.
3 min readA Complete Conquest Advertising Guide for Retailers
This blog looks at 8 popular eCommerce platforms, along with a deep dive into Amazon and Walmart, so you know the rules to conquest advertising each one for omnichannel success.
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