2025 Q4 Retail Media Benchmark Report: How brands invested, performed, and adapted across major U.S. retailers during the peak holiday season

About the Author

Dakota Morse

Co-Founder & CEO

ALT Group

Dakota Morse is a 27 year old self-made millionaire who left a 9-5 corporate desk job at Amazon to build an 8-figure e-Commerce brand through Amazon FBA and Shopify in under a year. Now he wants to help others do the same.

Awards & Recognitions

Amazon AdTech Reseller Badge

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