Now that Black Friday and Cyber Monday 2019 have concluded, Pacvue can share initial insights into what we observed during some of the biggest shopping days of the year and what this means for Amazon advertisers, vendors and sellers.
In this report, we’ll share the following key findings with you:
- Spending on Sponsored Product and Sponsored Brand ads jumped this year, and peaked on Cyber Monday and Black Friday
- CPC for Sponsored Brand ads increased more than for Sponsored Product ads this year
- ACoS is best on Cyber Monday and Black Friday. For Sponsored Product ads, ACoS remains high even after Cyber Monday.
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