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Getting Started with Walmart Onsite Display: The Ultimate Guide for 2025
Learn how to get started with Walmart Onsite Display campaigns, now available in Pacvue's platform.
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Mastering Europe’s Consumer Electronics Market: Pacvue’s Ultimate Success Guide
The European consumer electronics market is rapidly evolving, offering significant opportunities for brands aiming to expand their reach. With a strong emphasis on sustainability, innovation, and digital transformation, success in this space demands a deep understanding of regional trends across the European marketplaces and a well-executed strategy. The market is anticipated to reach $196 billion […]
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Best Practice Guide: How to Make Your eCommerce Data Work for You in 2025
Learn how ecommerce data and AI-driven insights can boost ad performance, cut waste, and maximize ROI in 2025.
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5 minutes
The Exit #1: How Adam Ortega Grew the Ortega Group from Startup to Acquisition
In Pacvue’s new interview series, The Exit, Pacvue President Melissa Burdick talks with founders, executives, and agency leaders about their journey to partnering or merging with another company to take their business to the next level. Viewers will learn valuable tips on building and scaling companies directly from today’s top voices in retail media. In this […]
13 minutes
Walmart Connect Ads Guide: Why Your Brands Should Be Investing in Walmart Retail Media [2025]
While Amazon may currently dominate the retail media space, U.S. brands should recognize the potential of Walmart’s retail media. Through its Walmart Connect ads business, Walmart benefits from less competition and offers more sales channels and rich customer data, enabling potentially more effective campaigns. For brands, this can result in a greater return on advertising […]
14 minutes
Share of Voice in Retail Media: Your Ultimate Guide [2024]
Metrics like Return on Ad Spend (ROAS) are a classic way to measure the effectiveness of advertising campaigns but knowing how efficiently you’re spending your ad budget doesn’t tell you anything about how you’re performing against the competition. To fully optimize your retail media strategy, you need a keen eye on your competitors. This is where […]
5 minutes
September 20 Weekly Retail Roundup
Prime Big Deal Days Dates Announced While it may feel like it was just Prime Day, Amazon announced on Tuesday that Prime Big Deal Days is back October 8-9 to kick off the holiday season officially. Now that the dates are locked in, is your brand ready to make the most of Prime Big Deal […]
3 minutes
3 Ways to Fix Retail Media’s Standardization Problem
Most people in the retail industry have heard the latest catchphrase about data by now: data is the new oil. Sometimes, it’s the new gold or just gold in general, and there’s certainly no question that every organization has to be data-driven. It’s easy to be driven by data, but sometimes it’s hard to see […]
2 minutes
Announcing Pacvue’s Incrementality Console: The Next-Gen Incrementality Solution for Retail Media
See what Pacvue's new Incrementality Console can help you unlock!
3 minutes
September 13 Weekly Retail Roundup
Ocado Retail launches Ocado Ads, Sponsored Ads starting to show in Amazon’s AI shopping assistant Rufus, and Rahul Choraria appointed CEO of Pacvue.
5 minutes
What is Incrementality and Why is it so Complex?
Find out why measuring retail media incrementality is crucial in today’s omnichannel shopping world.
3 minutes
Pacvue Appoints New Chief Executive Officer and Strengthens Board of Directors
Rahul Choraria appointed CEO of Pacvue, Sandeep Kella appointed to Executive Chairman.
3 minutes
September 6 Weekly Retail Roundup
Roku and Currys partner to deliver new Connected TV offering, Walmart outpaces Amazon on advertising revenue growth in Q2, and Pacvue attended Amazon Ads first event in India.
4 minutes
August 23 Weekly Retail Roundup
Pacvue wins 2024 MarTech Breakthrough Award, Prime Big Deal Days will be back in October, and Target’s eCommerce sales are up 8.7%.
9 minutes
Amazon Rufus AI: What the New Amazon AI Shopping Assistant Means for Your Brand
In February 2024, Amazon launched Rufus, a generative AI-powered conversational shopping assistant integrated within the Amazon Shopping app. Amazon’s aim with Rufus AI is to help shoppers make better purchase decisions by answering a wide range of shopping-related questions, providing product comparisons, and making recommendations. The launch represents a powerful new avenue for shoppers to […]
Awards & Recognitions
