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Retail Media in Germany 2025: Trends, Opportunities & ChallengesÂ
The retail media industry in Germany is undergoing a major transformation. With retail media now one of the fastest-growing channels in Europe, brands and agencies are rethinking how to connect with German shoppers. The country’s strong eCommerce adoption, competitive advertising landscape, and influence as one of the biggest German retail markets make it a key […]
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Maintaining Momentum Post Summer Sales Events
Prime Day might be over, but for savvy advertisers, the real opportunity starts now. Even if you didn’t run promotions during Prime Day or other tentpoles, the chance to engage with the sheer volume of in-market shoppers online is irresistible. Whether you’re offering deals during Walmart Deals, or Target Circle Week, Summer Tentpoles are the […]
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Breaking the Silo: Putting the Retail in Retail Media
Amazon Prime Day, Target Circle Week, and Walmart Deals for Days have just wrapped up, but retail never sleeps—Back to School is already on the horizon, with holiday and seasonal events close behind. For brands, the key to sustainable success across every channel isn’t just big spending on ads during major events—it’s connecting retail media […]
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1 minute
Pacvue Holiday Q4 Planning Guide
Download the Pacvue Holiday Q4 Planning Guide now to help your brands achieve maximum success during the holidays and beyond.
3 minutes
Amazon Update to Sponsored Brand Broad Match Keywords
The reach of broad match keywords in Sponsored Brand campaigns has been expanded through the inclusion of plurals and synonyms.
7 minutes
Sponsored Display: Amazon’s Newest Ad Unit
Sponsored Display responds to a broad range of shopping signals in order to strategically display your ads across numerous online channels.
5 minutes
How to Prepare Your Advertising for Prime Day 2020
Strategies you can use for this year's Prime Day
8 minutes
What Prime Day can Teach Advertisers about Preparing for Q4
Having once again set a new high bar for Amazon sales – what can advertisers learn from the event to help them win on Black Friday?
4 minutes
Benchmarking Ad Performance on Walmart versus Amazon
In this article, we’ll go over both aspects in detail and recommend a few ways you can benchmark your performance on Walmart compared to Amazon.
5 minutes
How to Set Up Effective Back to School Campaigns
This year’s Back to School season is going to be unique.
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