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About the Author

Pacvue

Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data and actionable insights, Pacvue’s first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue’s enterprise suite and Helium 10’s SMB solutions, Pacvue delivers the industry’s most comprehensive platform for businesses of all sizes.

Reports
July 15, 2022

Q2 2022 CPC Report

Gain benchmark data for Amazon, Walmart, and Instacart in our quarterly CPC which compiles eCommerce advertising data from thousands of brands across every major product category. Pacvue combines our proprietary database with insights from Helium 10 for an unparalleled look into the current state of eCommerce advertising for brands, sellers, and agencies.   Our Q2 2022 […]

Product Updates
Retailer News
Read time 3 minutes
July 11, 2022

Announcing General Availability of Pacvue for Kroger On-site Advertising

Pacvue expands retail media offering for brands to manage their Kroger Product Listing Ads.

Product Updates
Read time 3 minutes
July 7, 2022

Announcing Pacvue Commerce and Advertising Integration

Pacvue brands can now utilize the only solution in the market that fully integrates Advertising and Commerce for Amazon—Sales, Operations, Supply Chain, Finance, and Commerce.

Strategy & Trends
Read time 6 minutes
July 1, 2022

Top 5 eCommerce Analytics Tools for Growth in 2022

Read this article to find everything about eCommerce analytics, metrics and best practices. Improve your conversion rate and data dashboards with Pacvue.

Exclusive First Look: Kroger and Pacvue Expand with On-site Advertising

Kroger advertising: how to get started on product listing ads on Kroger eCommerce sites through Pacvue.

Exclusive First Look: Sam’s Club & Pacvue Expand with On-site Advertising

Sam’s Club advertising: how to get started on samsclub.com with Pacvue’s new Sam’s Club advertising platform.

Product Updates
Read time 2 minutes
June 21, 2022

Pacvue Integrates Amazon Marketing Stream

Pacvue has integrated Amazon Marketing Stream to provide more detailed reporting, near real-time recommendations, and faster optimizations to improve campaign performance.

Retailer News
Strategy & Trends
Read time 5 minutes
June 17, 2022

Instacart Brand Pages: Everything We Know So Far

Learn more about creating virtual real estate for your brand and how to make the most of it, best practices for advertisers, and future upgrade plans from Instacart.

Strategy & Trends
Read time 7 minutes
June 16, 2022

8 Effective Ways to Promote Your Amazon Products and Drive More Sales

In this guest post, you will learn some best practices that will enhance the visibility of your product listing on Amazon and boost sales.

Strategy & Trends
Read time 6 minutes
June 13, 2022

Shoptalk Europe 2022 Recap: Grocery Retail Media, Shopper Marketing, and More

Key takeaways from Shoptalk Europe on current trends in online grocery, shopper marketing, omnichannel data sources, and many more hot topics in the industry today.

Product Updates
Read time 3 minutes
June 8, 2022

Pacvue Partners with Albertsons Media Collective to Deliver On-Site Advertising

We are excited to announce that Pacvue has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising.

Prime Day Levers and Strategies for 2022

Brian Martinez, Vice President of Client Services at Channel Key, and Nickeshia Watson, Account Director at Pacvue, talk about Prime Day Levers and Strategies for 2022.

Awards & Recognitions

Amazon AdTech Reseller Badge