The Challenge
A fashion advertiser wanted to test if certain optimizations could improve the performance of its already running automatic Sponsored Search campaign, and in turn, increase product sales at Walmart.
The Solution
The advertiser worked with Walmart Connect Partner Network Agency Partner KINESSO and Tech Partner Pacvue to try dynamic bidding on an automatic Sponsored Products campaign.
Pacvue helped the advertiser test the optimized bidding strategy for 21 days, tracking key category and brand metrics. The test proved so successful in driving higher conversion rates and boosting ad-attributed sales that the fashion advertiser incorporated this approach across other Walmart Connect campaigns.
Results
- +20% Ad-Attributed Sales
- +12% Orders
- +5% Conversion Rate
