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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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4 min readInstacart Advertising Strategy: A Complete Guide for CPG Brands
This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.
4 min readUsing Pacvue to Plan for Q4 2022 + Tips & Tricks
This article highlights best practices and tips for gearing up your brand for Q4 2022 events.
7 min readHow CPG Marketing Professionals Increase Profit Trends
A day in the life of an eCommerce Sales Lead managing a major CPG brand.
2 min readCapture Missed Opportunities with Sonar Cross Retailer Keyword Sharing
NEW: Track cross retailer keywords from multiple platforms and make changes in one place. Learn about the exclusive Sonar feature from Pacvue.
2 min readIntroducing the Most Innovative Ecommerce Forecasting Model
Read this post to learn about Pacvue's newly released forecasting model that helps brands forecast consumption with precision.
3 min readEmployee Spotlight: Nate Shurilla, Head of APAC
In this series, we will be spotlighting one of our newest employees, Head of APAC, Nate Shurilla, who leads sales and strategy for Pacvue in the Asian-Pacific.
3 min read6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration
This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.
4 min readHow to Increase Visibility and Sales with Amazon Advertising Campaigns
This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.
3 min readGet to Know Lowe’s One Roof Media Network
This guest post from Criteo is all about Lowe's One Roof Media Network and the omnichannel advertising services you'll find in the network's portfolio.
2 min readFirst-to-Market Integration with Sam’s Club Member Access Platform (MAP)
This new partnership will empower Sam’s Club Members to better discover the brands and products they like most.
3 min readAmazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events
Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.
5 min readA Walmart Sponsored Brands Advertising Guide
This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.
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