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Strategy & Trends
Read time 4 minutes
November 1, 2022

Integrated Commerce for Enterprise CPG Retail Brands

This blog post covers the retail media network explosion, the side-effects of fractured data, and the advantages of creating and analyzing consolidated data for CPG retail brands.

Strategy & Trends
Read time 4 minutes
October 17, 2022

2022 Amazon PPC Ads Guide: Organizing Campaigns for Strategic Success

This blog post provides a 9-point retail media readiness checklist for your Amazon PPC strategy and advises how to organize your advertising campaigns to increase sales.

Strategy & Trends
Read time 6 minutes
October 11, 2022

Instacart Advertising Strategy: A Complete Guide for CPG Brands

This post covers what makes Instacart special, how you can advertise your brand's products on the platform, and performance tracking to expedite your growth.

Strategy & Trends
Read time 6 minutes
October 10, 2022

Using Pacvue to Plan for Q4 2022 + Tips & Tricks

This article highlights best practices and tips for gearing up your brand for Q4 2022 events.

Data & Insights
Strategy & Trends
Read time 10 minutes
October 7, 2022

How CPG Marketing Professionals Increase Profit Trends

A day in the life of an eCommerce Sales Lead managing a major CPG brand.

Strategy & Trends
Read time 4 minutes
September 23, 2022

6 Ways to Drive Profitability and Incrementality with Pacvue Commerce + Pacvue Advertising Integration

This post highlights six use cases for how the Pacvue Commerce and Advertising integration can help your business drive incrementality and profitability.

Strategy & Trends
Read time 5 minutes
September 21, 2022

How to Increase Visibility and Sales with Amazon Advertising Campaigns

This article covers 3 Amazon ad types, why the Amazon advertising platform has never been easier, and how brands can utilize Amazon automation to optimize their strategy.

Data & Insights
Strategy & Trends
Read time 4 minutes
September 6, 2022

Amazon Prime Day 2022 CPC Report: How to Prepare for Q4 Deal Events

Going through each statistic from Prime Day 2022’s CPC report, this post offers insights on two notable trends, future predictions, and a 5-step formula for gearing up for Q4.

Data & Insights
Strategy & Trends
Read time 7 minutes
September 2, 2022

A Walmart Sponsored Brands Advertising Guide

This article is all about the ad type, the requirements to begin leveraging it, who can use it, and the best practices Walmart advertisers should follow to get the most out of it.

Strategy & Trends
Read time 5 minutes
September 1, 2022

How to Scale Your Retail Media Advertising Program

This post covers some best-kept secrets from an industry expert, such as opportunities, challenges, budget, and metric evaluation for your retail media advertising campaigns.

Retailer News
Strategy & Trends
Read time 4 minutes
August 25, 2022

Using Advertising and Commerce Integration to Effectively Manage Brands

Managing the Amazon marketplace just got easier with Pacvue’s new Commerce Rule Library, which makes brand management easier and more metric-focused to help scale your business.

Strategy & Trends
Read time 5 minutes
August 22, 2022

How to Diversify Your Amazon Advertising Strategy Using New Social Media like TikTok

Complement your Amazon ads strategy by advertising your Amazon listings elsewhere, including TikTok, Google, Facebook, Instagram, and other social media sites.

Awards & Recognitions