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Amazon Marketplace: Driving Brand Growth
Building brand awareness is an ever-evolving challenge, and recent shifts in strategies reflect the dynamic nature of the digital landscape. The emergence of innovative tools such as Sponsored Brand Video, AI, streaming platforms, and retail media is compelling brands to adapt to new methods. Amazon, among others, has provided tools to facilitate this adaptation. Here […]
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Sam’s Club MAP: Leveraging Brand Amplifier
In response to the rapidly evolving landscape of technology and trends, organizations are recognizing the importance of staying at the forefront of innovation. Sam’s Club is aligning itself with the latest advancements, enhancing its MAP offering through Brand Amplifier. These innovations aim to create additional touch points for brands to connect with members, simplifying the […]
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Walmart Marketplace: Essential Insights for Walmart Sellers
Navigating the dynamic landscape of e-commerce advertising presents its own set of challenges. Staying well-informed, adaptable, and ahead of industry trends is crucial for achieving success. In the ever-evolving world of online advertising, one noteworthy trend is the surge in popularity of advertising on Walmart Connect. Given its substantial digital audience of 120 million unique visitors […]
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5 min readTaking Advantage of Holiday Trends on Instacart
Consumer shopping behavior tends to shift slightly during the holidays, with peak shopping days before the big events. Here's how to adjust advertising on Instacart.
5 min readHow Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
How Can Brands Add More Budget Fluidity to eCommerce Strategies in 2021?
4 min readWhat’s New: eComm Advances & Latest Features from Q3
If you’ve missed any of the major news and opportunities from Q3, here is a round-up of everything from last quarter to keep in mind as we move through Q4 and into 2021.
< 1 min readBloomberg interview: Takeaways from Amazon’s Earnings Report
Bloomberg interview: Takeaways from Amazon's Earnings Report
4 min readEcommerce Advertising Growth Drivers in 2021
After the massive influx of new eCommerce shoppers, the rise of several new marketplaces, and the increase in options for advertisers, where will the industry go from here?
3 min readTop 5 Walmart.com Advertising Optimizations Before Black Friday
5 optimizations to focus on before Black Friday on Walmart.com.
2 min readPacvue XL 2.0 Expands Industry-First Excel Integration to Include Walmart, Instacart
This new update of Pacvue’s patent-pending Excel integration includes more advanced functionality and support across the Amazon, Walmart, and Instacart advertising marketplaces.
< 1 min readBloomberg Interview: What to Watch for on Amazon Prime Day
Pacvue president and co-founder, Melissa Burdick, gives a preview of what to expect from Amazon.com Inc.'s retail bonanza, Prime Day, on "Bloomberg Technology."
4 min readQ&A: Top Prime Day Tips from an Amazon Agency
In a recent interview, we spoke with Chris Mole and David Bradley from Molzi, a full-service Amazon agency, to discuss how they’re approaching Prime Day this year.
4 min readCommerceLive Recap: Budget Fluidity is Key to Planning Your 2021 Ad Strategy
Recently, Pacvue President Melissa Burdick and COO Mindy Fashaw led a discussion on budget fluidity at CommerceLive 2020. Here are some key takeaways from the virtual conference.
3 min read5 Last-minute Tips for a Successful Prime Day
A final checklist of last-minute tips for a successful Prime Day.
3 min readPreparing for Success This Holiday Season
Here are a few best practice media methods for success during this Holiday, post-Prime Day.
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